Name: Thu Dinh
Organisation: FHI 360
Role: Associate Director, Strategic Communications
Ms. Thu Dinh Thi Minh holds a Master of Science degree from Wageningen University and Research Center in the Netherlands and has worked in development and environment fields for eighteen years. With almost past ten years working with FHI 360, particularly in the five-year US$45 million USAID-funded project on Sustainable Management of the HIV/AIDS Response and Transition to Technical Assistance project – SMART TA, Thu has been deeply involved in social and behavior change communication (SBCC) interventions in HIV/AIDS and public health programming. Her responsibilities ranging from SBCC, community mobilization, branding, advocacy to corporate and strategic communications using principles and best practices from the commercial marketing sector to promote healthy behaviors among vulnerable populations. She led the development and implementation of I want strategy that aims to improve HIV cascade performance by generating demands for HIV services from prevention to care and treatment. As a result, Thu leads her team to support in production of I want behavior change tools and job aids. In addition, she has been involved in two major campaigns to promote methadone maintenance therapy as the smart solution and increased financing for antiretroviral drugs. In 2015, Thu was involved in partnering with KTM-Advance to develop a pilot soft skill training program for healthcare professionals in Vietnam using situation-based learning gamification, based on mobile devices. Thu also took lead in the USAID-funded regional project’s Vietnam communication component to develop a deworming communication strategy and produce a package of BCC materials to promote critical associated behaviors such as hand washing, wearing of shoes and proper defecation practices through the school system. Under tobacco control portfolio, Thu took lead in developing BCC strategies, messaging and materials for national anti-smoking efforts among youth to advocate for issuance of the law on tobacco control and promote a smoke-free environment in Vietnam. Thu is an experienced trainer and facilitator in both environment and health sectors where she has luckily acquired knowledge, skills and experience over time.