Book/Journal/Video Subtitle: 
Harnessing the Power of Entertainment
Author(s): 
William J. Brown
Publisher: 
Amazon Kindle, Barnes & Nobles Nook Press
Publication date: 
Oct 16 2013
PURCHASE DETAILS and COST
Cost: 
$9.99 US
PUBLISHER DETAILS and CONTACT INFORMATION
Contact Name: 
William J. Brown
Contact Title: 
Professor and Research Fellow
Organisation: 
Regent University
Street Address: 
<p>1000 Regent University Drive</p><p></p>
City: 
Virginia Beach
Province/State: 
Virginia
Country: 
United States
Postal Code: 
23464
Phone: 

01-757-352-4216

Fax: 
<p>01-757-352-4291</p>

Sweeter than Honey explains and illustrates why entertainment is the most powerful source of social change and learning in the world today. Dr. William Brown, a professor and research fellow with more than 30 years of experience in teaching the use of entertainment for social change, explores how entertainment is being used strategically around the world to increase literacy, help communities and families plan their growth, reduce high-risk sexual behaviour and HIV/AIDS, reduce substance abuse, raise the status of women, promote cancer prevention, reinforce social equality, and help raise the standard of living throughout the world. Although the principles presented in this book are based on social science theory and research, the fascinating experiences and anecdotes from around the world tell the story of how entertainment can deliver a powerful medicine to society. Indeed, just as a spoon full of sugar helps the medicine go down, learning through entertainment can be sweeter than honey.