Author(s): 
Nedra Kline Weinreich
PURCHASE DETAILS and COST
Cost: 
Free
PUBLISHER DETAILS and CONTACT INFORMATION
Country: 
United States

This free eBook will help your cause get started with social marketing to create behavior change for good.

Want to make sure your time and resources are making a real difference in the world? Social marketing is a proven approach to health and social change that you can apply to your program immediately

This book covers:

  • Key principles of using marketing to create broad social impact
  • How to use marketing techniques to learn about your audience and create a program that moves them to take action
  • Social marketing strategy worksheet leading you through the development process
  • Social marketing career guide and extensive resource list for next steps