This free eBook will help your cause get started with social marketing to create behavior change for good.
Want to make sure your time and resources are making a real difference in the world? Social marketing is a proven approach to health and social change that you can apply to your program immediately
This book covers:
- Key principles of using marketing to create broad social impact
- How to use marketing techniques to learn about your audience and create a program that moves them to take action
- Social marketing strategy worksheet leading you through the development process
- Social marketing career guide and extensive resource list for next steps