Daudi Ochieng i have more than 16 years of experience in designing and implementing integrated marketing and communication campaigns for social and behavior change. I am currently serving as Head of Communications for Malaria Consortium, Uganda office , where I am responsible for all communications related work of the organization. My achievements range from co-designing and implementing award winning campaigns like the ‘Good Life Game Show’ to innovative interpersonal interventions like the ‘4 Tent Model’ to the highly successful ‘Get off the Sexual Network: One Love Campaign’ and ‘Express your Style with O’ social marketing intervention. He has also designed over 80 marketing and communication strategies overall and is experienced in designing and managing interpersonal and experiential marketing interventions.
I am also an experienced Radio and TV Producer with over ten years of active radio and TV production experience. He served as a consultant for FENON Studios where i led the team that designed and produced the popular the ‘Under the Mango Tree’ reality radio series, creating a dialogue platform for rural Ugandans on health for the AFFORD project in 2006. Another reality radio series he designed and produced, the ‘HIV radio diaries series,’ aimed to help people living with HIV dealing better with stigma for the Health Communication Partnership. His TV production experience includes producing several social marketing TV adverts (Condom O, Protector, NewFem, Softsure, etc.). I am passionate about communication for social good and i also love the use of new media, e.g., SMS, social media and toll-free helplines into communication and marketing campaigns.