After my graduation from the Milton Margai College of Education, Sierra Leone in 1996, I worked as a mathematics teacher in Sierra Leone and the Gambia respectively before moving to Denmark to further my studies in communication and International development studies. While serving as a classroom teacher, I also worked as a red cross volunteer. I established a strong Red Cross presence among the school pupils, teachers, and the surrounding communities in all the schools that I worked in the Gambia. I joined The Humanitarian Water and Food Organisation (WAF) Denmark as a Social media manager in April 2012. During this short period working with WAF, I have managed and kept WAF’s social media channels updated, linked, and synchronized. I have also developed online campaigns to increase awareness and participation in WAF award events. Furthermore, I have recently submitted a draft copy of a Facebook-like fundraising campaign to WAF management for approval before my resignation. I am currently a PHD student in development communication at the Centre for Communication for Social Change, University of Queensland . I have a strong passion for integrating digital technology and modern communication practices in delivering specific development goals such as, poverty reduction, social change, empowerment, disaster management, and health awareness campaign etc. In particular, I am interested in the strategic use of ICT and new media technologies to enhance sustainable rural community empowerment, social change, and development through participatory communication, dialogue, and information diffusion. My PHD attempts to explicitly link participatory communication practices with research into new media and its impact on sustainable community development by examining mobile phone use in the context of communication and information diffusion and its ramification on social change and rural community empowerment in Sierra Leone.