Johannesburg, South Africa

Jul 3 2011 - Jul 8 2011
Event/Training Summary: 

This course forms part of a series of social and behavior change communication (SBCC) short courses within the University of Witwatersrand's Masters of Public Health program, which have been developed by the Division of Social and Behaviour Change Communication in partnership with Soul City Institute for Health and Development Communication.


According to the course organisers, "social and behavior change communication has a critical role to play in promoting health and well-being, preventing illness, and assisting with health literacy to bring people into the health system appropriately and ensure compliance with treatment measures. Strategies can be utilized to address some of the social determinants of health include advocacy and social mobilization. These strategies have been demonstrated to be effective in facilitating the implementation and introduction of health policies like tobacco control. It is important for practitioners to develop an understanding and set of skills in evidence-based advocacy and social mobilization.


Participants in this course will:

  • Describe the evidence-base for different approaches, “methods” or strategies such as: peer education, advocacy, edutainment, social marketing and social mobilization for enhancing and fostering social and behavior change
  • Discuss the theoretical underpinnings of different approaches
  • Apply the most advantageous mix of approaches for their programming context 
  • Select an approach based on the determinants that are underlying the issue
  • Critique, using evidence, the different approaches including IEC, edutainment and advocacy"


The short courses are supported by Communication for Change (C-Change), a United States Agency for International Development (USAID)-funded health and development communication project, and the United Kingdom Department for International Development (DFID).

Registration Information: 

For more information, click here.

Due to high demand, course participants are selected through an application process. To apply please send a CV and a letter of motivation that details your background, interest in the course, and how you hope to apply what you learn. No additional forms are required. Application deadline: July 15 2011

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