Sabina von Kessel
My interest lies in design thinking and how small changes in design can make a big impact in people’s life. Design thinking is a mindset and can be applied in nearly any endeavor, where innovative business solutions and/or social reforms are developed. Designers use structured methods from anthropology and other social sciences to observe, reframe, ideate, prototype and plan.
I am trying to understand behaviour and how design can help to lead to behaviour change, called Social and Behaviour Change Communication. How people perceive and learn through images is another field of my research. This is especially of importance in communication with a rural, illiterate population to translate relatively complicated matters into visuals.
I have worked in the field of visual communication design for 30 years.
In the last 10 years I have been working in communciation4development and behaviour change communication, as well as a photographer in South-India.
I strategized and designed a branding and communication campaign to promote Social Security for Social Security for Unorganized Workers in Karnataka, India. This is an ongoing project by GIZ (German Society for International Collaboration) and Department of Labour Project in Bengaluru.
For the last 2.5 years I have also been a faculty in the Transcultural Design master program of L’Ecole de Design India Studio and Srishti School of Art, Design and Technology in Bengaluru. I was responsible for the master dissertations and the projects with the industry.
In my former life in Germany, I designed media campaigns, exhibitions, conferences, printmedia and audiovisual media eg. for Museum der Arbeit, Hamburg and other institutions, after graduating from University of Fine Arts Hamburg in 1985. I also taught media design a center of vocational education, integration and rehabilitation, and studied Pedagogy in Vocational Education, HR and Management in after-work-classes.