As Partner and Planning Director at Ogilvy leads strategic and communications planning for diverse clients including American Express, Abbott Laboratories, and Merck, as well as public affairs leaders like the USDA and the Office of the First Lady of the United States.
Nsenga relishes the challenge of using communications to solve business problems. She is especially committed to transforming lives by addressing critical public health and social issues.
Beginning her advertising career at Arnold, Nsenga leveraged her expertise in developmental psychology and girls and women to help deliver a $150M new business win with GlaxoSmithKline. She also immersed herself in identity development, rebellion, and tobacco abuse among teens on the Truth campaign with the American Legacy Foundation.
In 2006, Nsenga joined Ogilvy & Mather New York and quickly distinguished herself as a passionate and courageous thought leader with a particular interest in women and specialized audiences including multicultural and low-income.
While working on the Abbott healthcare account, she spearheaded a novel strategy for engaging inmates in HIV testing and treatment via prison-based communications, and developed a grassroots education campaign called “I Stand with Magic” which focused on HIV stigma in the African American community. In addition, she developed an integrated communication campaign for Merck to increase awareness and treatment of Type 2 diabetes and currently oversees strategy on “Let’s Move” where she galvanizes mothers and female caretakers to join First Lady Michelle Obama in the fight against childhood obesity.
Nsenga’s commitment to using the power of communication to transform lives is also evident in her voluntary activities. These include leading on the Board of the Women’s Leadership Professional Network at Ogilvy, and lending her talents and support to the Harlem Children’s Zone, the Studio Museum of Harlem, and the First Corinthian Baptist Church where she attends services weekly.
Nsenga has a bachelor’s degree in Psychology and a master’s in Communications & Culture from New York University. She has studied, worked and traveled extensively in Africa, Europe and the Americas. She is currently studying for a Doctor of Education degree at Columbia University Teachers College, with a specialty in Health Education.