Author: Mukeya Liwena, January 21 2014 [This blog follows an earlier blog: Mungu Fm 88.5MHZ - The Heartbeat & Voice of Southern Africa] On 18th October 2013, The Independent Broadcasting Authority (IBA) Zambia issued Mungu Fm Radio a full time broadcasting License, after the Licensing committee were satisfied our application. The full License brought to an end our test transmission period which began on July 17th 2013. From then our work was focussed on preparing the station's launch, which was done on November 25th last year.
Our gender-balanced staff and the production team got to the drawing board preparing to begin localizing international development issues through our radio programs, which we started in earnest on January 1st 2014. As a development-oriented and facilitating radio station most of our programs are currently focused on poverty reduction initiatives such as the Millennium Development Goals (MDGs). This is because we realized that there is not enough time before 2015 to reach them and that nothing much was done on the ground by the other two private and government owned media specifically focusing on the MDGS.
As Mungu Fm Radio, we are encouraged and agree with the perception of Ambassador Martin Sajdik, the new president of ECOSOC [Economic and Social Council], the UN [United Nations] body which examines the world's economic social and environmental challenges, and we quote him below:
"We have less than 700 days to go but there is still time to do something under the MDGs and to make the MDGs work. The MDGs have the advantage of their measurability. They have been, so to say, very accessible, very understandable."
Mungu Fm Radio is therefore working hard to lead in creating awareness and sensitization on issues of international concern by acting on the local level, even though it is just coming on board with limited resources considering the task involved and the time ticking away.
Furthermore, the other aspect, absent on the ground, which Mungu Radio is embarking on, is localizing the United Nations observances. Our focus on the issues below in most of our programs is that we want to be to contributing to what the whole world is doing to address pressing matters, but at a local level, as earlier indicated, using the power of the radio. Since the 1960s to 1970 when the United Nations first declared and recognized the Decade of Development, others have followed, looking into different concerns:
2014-2024 United Nations Decade of Sustainable Energy for All
2011-2020 United Nations Decade on Biodiversity
2011-2020 Decade of Action on Road Safety
2011-2020 Third International Decade for the Eradication of Colonialism
2010-202 United Nations Decade for Deserts and the Fight against Desertification
2005-2015 International Decade for Action "Water is Life”
2008-2017 Second Decade for the Eradication of Poverty
The ordinary poor people living in rural remote communities of Zambia's economically poorest province are not even aware of such effort to tackle poverty and underdevelopment. However, even if they were, no media organization among those existing before Mungu Fm gave them adequate access to actively participate and a express themselves so their concerns are considered by relevant authorities at local, national, regional, and international levels.
The establishment of Mungu Fm Radio is therefore a platform that will fill that gap by looking into international matters from a local perspective and acting on them if possible. This is not a one day affair but an ongoing crusade beginning with creating sensitization and awareness, to which we have dedicated our efforts.
However, as indicated in the first submission, this is a huge project, undertaking to reach out to the whole western province to involve our target audience in this development process we've since started. Again, we echo our words: we look forward to the work of other development stakeholders interested in having a positive impact on the ground, and we look forward to working with them.
Founder & CEO
Mungu Fm Radio
The Heartbeat & Voice of Southern Africa
5th Floor Rooms 524 & 525
Southern Side, Napsa Building
P.O Box 910024