Mister Aw is the Founder and acting director of Propagand’Arts LLC, a media & entertainment label that focuses on exposing urban music and culture to the world through new and emerging technology. Propagand'Arts specializes in music management, artist representation, branding, event planning, media relations and multimedia production, including TV, mobile, print, vinyl and web content.
In addition to running Propagand’Arts, Mister Aw serves also as an advocate and activist for Senegalese youth around the world. He is currently a “Global Ambassador” for Phelps Stokes, the North America’s oldest foundation dedicated to leadership development, education, institutional capacity building and equitable development in Africa, the African Diaspora in the Americas, and other and marginalized populations around the world.
Mister Aw is also the founder of the “Yes We Can Project”, a strategic, long-term leadership initiative tailored specifically around the 8 Millennium Development Goals, and committed to use music, arts, community development, information technologies and news programming for sustainable changes in Senegal.
He is the producer and host of the weekly webshow "Le Boytown Show" in collaboration with Seneweb Networks.
By placing the MDG’s and the fight against HIV/AIDS high on his agenda, Mister Aw aims to carry out a public awareness and information campaign to promote public debate and understanding of the MDG’s, its targets and what it seeks to achieve it, especially among the young Senegalese between the age of 12 to 35.