I've met audiences of BBC programmes in the UK and
many parts of the world. But never have I met a group for whom a BBC programme
inspired so much discussion as the women of the village of Vyapur in Bihar
state in northern India.
I was in Vyapur to join a listeners' group to
the radio drama Khirki
Mehendiwali. The drama features the life and dilemmas of a young
village woman, Mehendi, and its Hindi title means Mehendi Opens a Window. A
fitting name because the production by BBC Media Action opens the window to new
ideas and information for its listeners.
A group of about a dozen women and their children, many
of them barefoot on a very chilly morning, listened with close attention to an
episode that centred on Mehendi and two male characters discussing what should
be the ideal age gap between children.
As soon as the episode finished a young volunteer
facilitator, Meena Devi, prompted an animated debate. What should the gap be?
One year, two years, three years? How many children do you have? Older women
spoke of having up to seven children, but younger women said they wanted three
or maybe two.
So who takes the decisions in this village, I asked, the
men or the women? Cue much giggling. "The men think they do, but we do these
And family size is a key area of contention. Men tend to
want a large family, for reasons of status and, sometimes, literally muscle.
But women, aware that children are increasingly surviving through the kind of
health advice the radio projects provide, see the economics differently. A
smaller family, with healthy, better educated children is smarter economic
logic, they believe. And they said they were prepared to discuss these issues
with their husbands, a confidence many would not have had some years ago before
exposure to Mehendi.
Alongside the radio programmes are an impressive range of
other techniques to inform poor villagers: basic health and social advice
through locally recruited village workers; advice from a doctor delivered via innovative
mobile phone technology that delivers pregnant women timely advice; and self-help
groups that give the women the chance to discuss the information they
I chatted to the health workers who were unanimous:
"Life in our village is improving." "The children born in the
last three years are healthier than before." "We know so much more
than we did."
But what about their clients, the women of the village? Is
all this opening of windows really changing lives? I went into a tiny home to
meet a young woman called Munni Devi. It wasn't what many would call a home. Really
just a wall, with some sheeting, open to the elements.
Munni, no more than 28 or so, showed me her beautiful
fourth baby. She said before his birth she had learned new things about how to
care for him, how to offer him the breast even before milk comes in, how and
when to offer him food as well as breast milk. "He is so much healthier
than my first three."
Audiences to the BBC around the world will invariably
debate and engage with the programmes we make, but for many audiences such
discussion is about something interesting that happens elsewhere. For the women
of Bihar they are discussing information that makes the difference between a
dying baby and a healthy baby.
I was privileged to hear their life and death
The radio programme Khirki Mehendiwali and its wider
project are produced by the BBC's international development
charity BBC Media Action. The
project is generously supported by the Bill
and Melinda Gates Foundation and by the state government of Bihar. BBC
Media Action can be supported via donations here.
BBC Media Action receives no BBC licence fee funding.