BBC Media Action is the BBC’s international development charity. We believe media can inspire and support individuals and transform societies. We work with media to help reduce poverty and promote rights around the world. Media helps people make sense of events, engage in dialogue, and shape their own lives. Yet many millions still lack access to free, reliable and practical information. We work with partners to help poor and marginalised people access their own rights, increase their choices and lead healthier lives. We help people be heard and to hold their leaders to account. The aim is to inform, connect and engage people around the world.