Community Based Participatory Research (CBPR): At the heart of every community lies a tremendous amount of expertise. Through a partnership between researchers and communities, public health issues can be jointly defined and expertise from both partners is used to reach a common agenda. CBPR lends itself to ownership and sustained changed through the involvement of the community from the beginning – tapping into all available resources and expertise of the partnership. Through a cycle of dissemination of results back to the community, action planning reinforces the partnership’s outcomes and a greater opportunity for sustained change.
Behavior Change and Communication (BCC): Changing behaviors requires a multi-level, multi-channel approach. Evidence based approaches and theoretical underpinnings allow for solid design and implementation of BCC programs, with appropriate management and rigorous evaluation of outcomes.
Research to Practice (RTOP): The continuum of research to practice and practice-based evidence to inform research is a process that allows for continued learning in an academic environment and in the real world. Efficacy does not equal effectiveness, and it is important to recognize the issues that influence translation of efficacy to effectiveness at the community level. This also involves working with evidence-based practices while respecting community norms and practices.
Needs-Based, Evidence Driven Research and Programming: Evidence shows that end users are more likely and willing to change their behavioral practices if their perceived needs are addressed. Perceived benefits and barriers to change can be discovered early on, allowing for the tailoring of programs to address these perceptions through approaches built on a theory-driven model. The research or program can continue to adapt to the needs of the participants while ensuring the rigor of the research or program.