I am a Social Psychologist specializing in behavior change and the advanced measurement of human decision-making. I am Founder and Managing Partner of Catalyst Behavioral Sciences, based in Miami, FL, and an Executive in Residence at the Social Science Research Institute at Duke University. I have published widely in the areas of social psychology, cognitive science, and consumer behavior, with work featured by the BBC, NPR, Time Magazine, The New York Times, Wall Street Journal, USA Today, The LA Times, CNN, and MSNBC.
My company is a research and consulting firm that specializes in applying psychology, cognitive science, behavioral economics and marketing sciences to understand and change health behavior. The Catalyst Team (David Neal & Wendy Wood) has published extensively on the basic science of habit change and has successfully deployed habit change thinking in development contexts in partnership with The Bill & Melinda Gates Foundation, the World Bank, USAID and FHI360, among others.
Prior to founding Catalyst Behavioral Sciences, I was a Research Professor of Psychology at the University of Southern California and Director of Duke University’s Social Science Research Laboratories. I have a Post Doc degree in Psychology and Neuroscience from Duke University, a PhD in Social Psychology and a BA in Psychology and Philosophy, both from University of Melbourne, Australia.