I belong to the Indian Civil Service of the 1991 batch Information Service is my Cadre. It addresses the communication needs of the Goverment across media platforms. I have worked in diverse areas of communication which includes strategic planning including strategic communication, branding, PR, program management, campaign implementation, monitoring and evaluation, advocacy and capacity building at national and state levels with key stakeholders including institutions, governments, elected government officials, policy practitioners, decision makers, and civil society representatives. I have served as a spokesperson for key ministries and institutions in the GoI, represented the country at major national and international fora in critical areas of governance including health and diplomacy. I have collaborated extensively with UN bodies, bilateral and multilateral agencies on program and advocacy outreach plans and with the press as the Nodal communications point person for media and press relations. As a communication practioner I have strategized key alliances/partnerships with national and international media, positioning issues, policies and campaigns for high visibility and effective impact through the use of PR and advocacy tools, multi-media tools and institutional support structures. I have managed and carried out capacity strengthening and team building to bolster a professional work force of communication professionals to manage communication and advocacy policies at national and state levels. I have provided technical assistance in the development of service delivery protocols, supervision systems, training management systems, and managerial and technical curricula for Donor related funded projects. I have mainstreamed the social media communication strategy for the Govenrment as part of communication innovation tools for outreach.
Currenly I am incharge of the Policy Planning Division of the Ministry. I also function as the Spokesperson of the Ministry of I&B.
Areas of Interest
Social Media, strategic communication planning, image and perception management, outreach communication strategies.