Beth Skorochod is the senior social and behavior change advisor (SBC) for PSI. She has been with the organization for 9 years, formerly with the HIV team as its Deputy Director. She provides SBC support and guidance across PSI’s more than 60 country programs across various health interventions. She came to PSI after work in Swaziland on HIV prevention and communication with UNICEF and the National AIDS Council. She was trained in social and behavior change at Johns Hopkins School of Public Health and after training in human centered design at Stanford’s design school is working to ensure PSI’s marketing and behavior change processes are more human centered.
Population Services International (PSI) is a global nonprofit organization focused on the encouragement of healthy behavior and affordability of health products. PSI was founded in 1970 to improve reproductive health using commercial marketing strategies and has expanded to work in over 50 countries in the areas of malaria, family planning, HIV, diarrhea, pneumonia and sanitation. PSI is headquartered in Washington, DC. PSI’s mission is to make it easier for people in the developing world to lead healthier lives and plan the families they desire.