International Center for Development Communication (ICDC), Kasetsart University, Bangkok, Thailand

Event/Training Summary: 

This course aims to explore the existing theories of behavior change as guidelines in the development of messages and selection of media, as well as the establishment of an enabling environment, in effecting desired behavior change in target groups. The intended output of the course is a communication plan with measurable results-based objectives, messages development, materials and media selection, and cost-effective implementation- and objectives-based monitoring and evaluation of the communication effort.

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