Arpita Sharma is Doctoral Research Scholar in the Dept. of Agricultural Communication of G. B. Pant University at Pantnagar. She obtained her M.Sc. from the same University. Her research interests focus on Effects of Information Communication Sources on Rural Society. She has published review papers, research papers, articles in various Mass Communication journals and Rural Development Journals as well as Magazines. She had got the Assistance- ship during M.Sc. and UGC-JRF Fellowship in Ph.D. She has presented papers in National and International seminars.