The Applied Communication Collaborative Research Unit (ACCRU) is a new research unit located in the Faculty of Humanities and Social Sciences at the University of Adelaide. It is dedicated to both promoting and understanding the role of information, communication and new communication technologies (ICTs) in processes of development and change. ACCRU draws together a group of internationally regarded specialists and emerging researchers into a new consortium dedicated to supporting the program, evaluation and research needs of a wide range of organisations that have a role in promoting communication interventions, across a wide range of themes and contexts.
ACCRU has worked extensively in the areas of disease prevention, health promotion, conflict prevention and peace-building, ICT and media policy development, media systems strengthening for better governance, in behavioural and social research, as well as in sectoral analysis relating of media sectors. ACCRU employs a wide range of qualitative methodologies, including participatory impact assessment tools, as well as action and ethnographic research methods.
ACCRU seeks to build capacity, especially in the areas of communication for development (C4D) and applied communication (i.e. health promotion), through research training and the provision of specialist courses. Our affiliated post-graduates are working in areas as diverse as establishing gender sensitive C4D indicators, the role of new technologies in farming and the role of youth mobilisation through radio.
ACCRU affiliates have worked with a number of well-known bilateral and multilateral organisations including: ADB, AusAID, DFID, GTZ, UNDP, UNESCO, WHO. In addition, affiliates have worked with: ABC International Projects, BBC World Service Trust, China National TB Control Program, Development Pathways, Hassall and Co., HLSP; Maxwell Stamp and Philippines National TB Control Program. ACCRU's principal consultant is Dr. Andrew Skuse.