Professional with a blend of commercial and development sector experience. In the development sector for the last 12 years involved in strategic planning, program management, and on-ground implementation. Adept at designing BCC campaigns and handling multiple programs across multiple geographies. Worked on projects on Family Planning, Maternal & Child Health, Diarrhoea Management, Clean water, HIV, NCDs, Social Entrepreneurship. Worked on projects supported by different donors like BMGF, USAID, UNFPA, UNICEF, Global Fund, NACO, Unilever, Hewlett Foundation, KfW. Headed large sized teams of up to 300 personnel.
A skilled communicator with good presentation skills, lead cross-functional teams and established beneficial relationships with key players and stakeholders. Traveled extensively to program areas across many states of the country.
BBC Media Action
Associate Program Director -Patna (Bihar) 21st January 2014 onwards
Under the MoC between the Government of Bihar (GoB) and the Bill & Melinda Gates Foundation (BMGF) signed in May 2010 to develop, test and scale up innovative solutions to improve health and development of families in Bihar, with special focus on child and maternal health, BBC Media Action in partnership with Pathfinder International is implementing the Shaping Demand & Practices Project to increase the demand for family health services by improving knowledge, attitudes, by changing beliefs and shifting norms.
My present role and responsibilities include:
· Ensuring smooth implementation and scale up of mobile based ICT innovative solutions and demand generation activities across 38 districts of Bihar.
· Integrating program elements into state led campaigns like the Bal Kuposhan Mukta Bihar campaign
· Representing and showcasing the organization at state government and development partner platforms.
· Supporting the management of the entire project on the ground including relationship with key partners like CARE, PCI, BTAST, SRU, state government departments- Health and Social Welfare, the private sector and other stakeholders
· High level engagement with government departments for transitioning program to the government for sustainability.
· Line management of the State Program Managers, Senior Marketing & Sales Manager, MIS Officer, Finance and Administration Officer and other state level staff. Overall project staff strength is over 150.
· Ensuring high quality and timely deliverables, in line with the proposed strategy and targets, throughout the life of the project; including supervising sub-grantee operations (Pathfinder International)
· Working closely with other inter-disciplinary teams based in Delhi, including the Creative and Production, Research, ICT and Finance and Admin teams.
Population Services International
from 2003 till 2013
Director-Programs –Delhi April 2013 to 31st December 2013
· Heading project implementation of UNICEF funded ORS-Zinc project in Rajasthan, Gujarat, Orissa, Chattisgarh, West Bengal and Assam
o Shared integrated BCC campaign to increase awareness of ORS and Zinc treatment for childhood diarrhea with Child Health Division, MoH, GoI
o State NRHM used elements of the campaign in their campaign on diarrhea management among children
o Worked with state IEC departments to factor budgets for the Integrated BCC campaign in PIPs of 4 states
o Training of private and public healthcare providers across the seven states on use of ORS and Zinc
o Developing capacity of local NGOs, CBOs and SHGs for demand creation
o Representing the organization in Diarrhea Task Force meetings
· Implementation of Unilever funded Waterworks project in Bhopal, Madhya Pradesh
o Worked closely with PoCs in Unilever (UK)
o 15000 BoP families in Bhopal provided with Pureit water filters free of cost.
o Initially 75 Waterworkers trained as change agents to instill handwashing and clean water drinking practices among these families.
o Transitioned the project into a social entrepreneur model by training Waterworkers (community residents from the BoP population) on entrepreneurship. Also trained on repair of filters. GKKs provided to Waterworkers as seed stock. After initial one time replacement of GKKs to the families, Waterworkers sold GKKs to the families earning a margin.
o Savings program among families initiated by providing piggy banks. Families encouraged to save money to buy GKKs for better health of their family.
o Achieved all KPIs including sales targets for GKKs.
· Implementation of Clinton Health Access Initiative (CHAI) funded ORS Zinc project in Madhya Pradesh
· Implementation of Eli Lilly funded NCD project in Vizag and Sonipat
· PSI component of the FHI360 lead USAID funded Improving Healthy Behaviours project
o mHealth pilot to train AYUSH, Chemists and Radiologists on Tuberculosis
Deputy Director- Implementing UNICEF funded ORS-Zinc project in seven states –Delhi June 2012 – April 2013
· Heading project implementation in Rajasthan, Gujarat, Maharashtra, Orissa, Chattisgarh, West Bengal and Assam
· Developing an integrated BCC campaign to increase awareness of ORS and Zinc treatment for childhood diarrhea
· Increasing availability and demand for ORS and Zinc for diarrhea management through the Total Market Approach- developing and promoting an Umbrella brand and promotion through generic communication campaign
· Working closely with UNICEF state offices and state governments for smooth roll-out of project.
· Working with state IEC departments to factor budgets for the Integrated BCC campaign in their state PIPs
· Designing SMS and Web based MIS to assess stock levels of ORS and Zinc in private trade channels and public health centers. MIS designed to predict stock-out of Zinc and ORS in public channels and to be reported to respective state departments for on-time procurement
· Developing alternate channels for demand generation and access of ORS and Zinc in tribal and ‘difficult-to-work’ districts
· Training of private and public healthcare providers across the seven states on use of ORS and Zinc
· Developing capacity of local NGOs, CBOs and SHGs for demand creation
· Attending Diarrhea Task Force meetings
· Team strength of 50 field staff
Deputy Director- On deputation to USAID/India’s Improving Healthy Behaviour Program as Social & BCC Specialist and Program Head (for PSI components) –Delhi May 2011 – June 2012
(The program is being implemented by a consortium with FHI360 as the lead and PSI as one of the partners)
The Improving Healthy Behaviors Program (IHBP) aims to build the Social and Behavior Change Communication capacity of the Indian government officials, health workers at the national, state, district and village level under the Ministry of Health and Family Welfare (MoHFW), Department for Women and Child Development (DWCD) and the National AIDS Control Organization (NACO).
· Involved in developing the national BCC strategy to reposition Family Planning which includes development of a multi-media campaign (to be initially implemented in 11 states) compromising of mass, mid media and outreach to improve knowledge and attitudes about birth spacing and use of modern contraceptive methods and motivate couples to practice contraception.
· Proposed strategy to Family Planning Division, MoHFW and got consensus.
· Developed outreach and community mobilization plan and got consensus from FP Division
· Responsible for PSI’s deliverables in the program
Deputy Director- North West region October 2009 –May 2011
· Responsible for smooth implementation of PSI programs and meeting annual program targets and deliverables for 6 North Western states.
· Programs managed:
o Global Fund R9 Tuberculosis project in Punjab, Haryana and Rajasthan (PSI is sub recipient while prime recipient is IUTLD (The Union)
o Women’s Health Project promoting Intra uterine devices and safe abortions in Rajasthan
o NACO supported Condom Social Marketing project: promoting male condoms as providing protection from HIV, STIs and unintended pregnancies in Rajasthan.
o UNFPA supported Female condom project: partnering with TI NGOs and promoting female condoms among female sex workers (FSWs) in Rajasthan
· Heading a team of 138 personnel and 8 direct reports.
State Program Manager - Rajasthan October 2008 till September 2009
· Spearheaded operations for 5 projects in the state of Rajasthan
o Women’s Health Project promoting Intra uterine devices and safe abortions
o NACO supported Condom Social Marketing project: promoting male condoms as providing protection from HIV, STIs and unintended pregnancies
o State government (Government of Rajasthan) funded Contraceptive Social Marketing in rural areas of 2 districts.
o State government (Government of Rajasthan) funded Urban RCH clinic- a Public Private Partnership model
o UNFPA supported Female condom project: partnering with TI NGOs and promoting female condoms among female sex workers (FSWs) in order to provide protection against HIV and STIs in situations where male condoms are not used
National Project Coordinator- NACO CSM April 2008 to October 2008
· Supported National Sales Director to design, plan and implement NACO supported Condom Social Marketing program in 4 states viz., Madhya Pradesh, Chattisgarh, Rajasthan and Orissa. Deliverables include sale of 2.2 crore condoms through 84,000 outlets in 6 months project period.
· Demand generation activities through street plays at congregation points like bus stands, marketplace, railway stations. Interpersonal communication in interior villages.
· Achieved 117% and 116% of condom sales and outlet coverage targets respectively.
· Interacted with National AIDS Control Organization Technical Support Group (NACO TSG) at the national level and supported project managers by interacting with State AIDS Control Societies at the state level.
· Total team strength: 224 across four states with 4 direct reports.
Sr. Manager- Communication- Rajasthan Sept 2004 to April 2008
· Designed and implemented 3 Integrated Behaviour Change Communication campaigns using mass media, mid media and outreach. Innovative outreach tools were designed to sensitize TG on the issues.
· Successfully implemented Rajasthan’s first mobile HIV/ AIDS Voluntary Counseling & Testing Clinic funded by DFID among migrant workers. Partnered with local NGOs for implementing communication activities. 838 clients tested as against the deliverable of 700 in 9 months.
· Provided strategic direction and leadership to the demand generation team implementing Emergency Contraceptive (morning- after- pill) program funded by William & Flora Hewlett Foundation to counter unsafe abortions in the state. Transitioned this new technology to a high awareness product by structuring consumer research. Awareness and Ever use of EC recorded 8-fold and 5-fold increase respectively in Rajasthan where the launch was piloted.
· Lead the demand generation team in implementing the Birth Spacing project supported by KfW (German Development Bank) through generic promotion of modern contraceptive methods in over 5400 villages of 2000+ population villages. Developed and implemented BTL activities in over 1700 villages of 2000+ population villages. Positive indications of increase in the rural market pie reflected from increase in current use from 23.6% to 34%.
· Promoted Injectable Contraceptives as a safe contraceptive choice using the gatekeeper technique through a 1000- strong doctor network across the state.
· Headed a team of 120 personnel with 3 direct reports.
Project Communication Manager- Moradabad (U.P.) Feb2003-Sept 2004
· Successfully designed and implemented a behavior change communication campaign for a performance- based Birth Spacing and Maternal & Child Health project supported by SIFPSA in Moradabad Division involving multiple health products like condoms, Oral Contraception pills (OCP), Oral Rehydration Salts (ORS), Iron & Folic Acid (IFA) and Clean Delivery Kits (CDK).
o Orientation of ISMPs to promote ORS during episodes of diarrhea
o Dais (Trained Birth attendants) as brand ambassadors for Clean Delivery Kits (New Born)
· Supported the State Director in inviting commercial partnerships to enter rural markets by sharing the project’s rural distribution system.
· Provided support to Uttaranchal office in designing communication campaign for USAID funded Social Marketing Strategies for Mother and Child Health project in Uttaranchal.
Was working in the Advertising sector. Worked with agencies like Clea Advertising, Percept Advertising, Chaitra Leo Burnett, Pratibha Advertising etc. PUBLICATIONS
· Contributed case study in Philip Kotler's book on Social Marketing: Influencing Behaviours for Good, IV edition titled Reducing Diarrhoeal Disease in India: The ORS-Zinc Solution
· Co-author of chapter on Successful Contraceptive Social Marketing Attempts in India, published in “Social Marketing for Public Health: Global Trend and Success Stories” edited by Philip Kotler, Hong Cheng and Nancy R. Lee
1989-91 Masters in Business Administration, Lucknow University
1985-88 Bachelor of Science (Zoology) Kirorimal College, Delhi University
English and Hindi