Most Recent Knowledge Shared from the Network

April 6, 2016

Bringing an End to FGM in Burkina Faso

Landlocked Burkina Faso is home to one of the highest national poverty rates per capita in the world. In 2015, Burkina Faso was ranked 183rd out of 187 countries on the Human Development Index. This...

November 28, 2012

Pinch, Leave an Inch and Roll: Applying the Communication-for-Behavioural-Impact (COMBI) Approach to the Promotion of Proper Male Condom Usage in Jamaica

This article from the journal Caribbean Quarterly (Special Issue on Communication in Action) reviews a condom distribution project in Jamaica through the Communication for Behavioural Impact (COMBI)...

October 25, 2012

COMBI Showing Results

This publication summarises results of Communication-for-Behavioural-Impact (COMBI)'s applications in various circumstances, according to the expected behavioural results specified from the outset of...

October 25, 2012

Applying COMBI to Ebola Control in Yambio, Southern Sudan

This publication details the on-the-ground Communication-for-Behavioural-Impact (COMBI) strategies used with Ebola virus in Southern Sudan in April 2004. As described here: when the outbreak was...

October 25, 2012

A Brief History of COMBI

This brief outlines the history of Communication-for-Behavioural-Impact (COMBI), which, as stated here, "has its roots in the annual three-week summer institute on 'Integrated marketing...

October 22, 2012

Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development

In collaboration with the World Health Organization, this Institute is focused for health and social development professionals who have the responsibility for designing, supervising or managing...

October 10, 2012

Barnett Pearce Memorial Video

From the CMM Instititue comes this memorial video on the life of Barnett Pearce, who developed the Coordinated Mangement of Meaning (CMM) methodology. It is a testimony to his collaborative approach...

October 8, 2012

CMM Institute for Personal and Social Evolution

The CMM Institute for Personal and Social Evolution website is designed to aggregate work related to the theory of "coordinated management of meaning (CMM)" developed by W. Barnett Pearce and Vernon...

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Communication for behavioural impact (COMBI) is WHO’s planning framework and implementation method for communication. It brings together behavioural models, communication and marketing theory and practice in a systematic and structured methodology to achieve behavioural results in public health programmes. WHO has been applying and integrating COMBI as part of public health planning and service delivery in both routine and emergency programmes since it was first introduced in 2001.

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