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Development of a Set of Community-Informed Ebola Messages for Sierra Leone
August 23, 2017

Development of a Set of Community-Informed Ebola Messages for Sierra Leone

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"[S]ystematic, iterative qualitative research should be fully embedded into the message development process from the outset of the response to any future public health emergency, and the communication of those messages should also be conducted on ...

Health Reporting and Lessons from the Polio Campaign in Ukraine
December 14, 2016

Health Reporting and Lessons from the Polio Campaign in Ukraine

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Five journalist workshops and one media conference on Polio Vaccination, Lessons From the Polio Campaign in Ukraine and Other Health Issues of Public Concern were held in Kyiv, Cherkasy, Odessa, and Svyatohirsk (Donetsk region), Ukraine, between ...

Power, Fairness and Trust: Understanding and Engaging with Vaccine Trial Participants and Communities in the Setting up the EBOVAC-Salone Vaccine Trial in Sierra Leone
November 21, 2016

Power, Fairness and Trust: Understanding and Engaging with Vaccine Trial ...

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"...understandings of the community in which the trial was being set up have helped the teams to ensure that communities and participants are given an opportunity to voice concerns and to work with them to address mistrust."

SBCC for Emergency Preparedness Implementation Kit
October 4, 2016

SBCC for Emergency Preparedness Implementation Kit

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"A well-coordinated, timely and strategic communication strategy and implementation plan can manage people's expectations during an emergency and assist response efforts. Affected communities can be engaged and supported to make the required ...

Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola
July 11, 2016

Using Media and Communication to Respond to Public Health Emergencies: ...

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“BBC Media Action asserts that lives can be saved if high-quality media and communication is central to planning responses to any future disease outbreak, as opposed to being peripheral to the practical hardware of a response.” This practice ...

Tackling Zika: What health communicators can learn from Ebola
July 6, 2016

Tackling Zika: What health communicators can learn from Ebola

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Author: BBC Media Action's Sophia Wilkinson, July 6 2016 - Since the World Health Organisation declared Zika a global public health emergency in February of this year, much attention has been brought to bear on applying lessons learned during the ...

Close the Immunization Gap
May 3, 2016

Close the Immunization Gap

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"No child should be denied the right to immunization for unfair reasons, including economic or social causes. All barriers must be overcome." - Dr. Margaret Chan, WHO Director-General Launched during World Immunization Week 2015, this multiyear ...

Exploring the Role of Communication in Community Health
April 20, 2016

Exploring the Role of Communication in Community Health

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"To understand more about the role media and communication can play in Sierra Leone, and the ways it can support efforts to rebuild the health system, BBC Media Action carried out a programme of research in Sierra Leone in late 2015."

How Did Local Radio Stations Support Their Communities During the Ebola Crisis?
April 13, 2016

How Did Local Radio Stations Support Their Communities During the Ebola Crisis?

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"During the 2014/5 Ebola outbreak in Sierra Leone BBC Media Action supported staff at 42 local or community-based radio stations to improve communication about the disease. Case studies indicate these stations were able to provide actionable ...

Communicating in a Crisis like Ebola: Facts and Figures
February 11, 2016

Communicating in a Crisis like Ebola: Facts and Figures

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"A critical look at the complications and experiences from the perspective of communications and social science holds lessons for future public health responses to infectious disease outbreaks."

 Ebola Outbreak, Sierra Leone: Communication Challenges and Good Practices
January 26, 2016

Ebola Outbreak, Sierra Leone: Communication Challenges and Good Practices

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"Early messages designed to change the behaviour were counterproductive, as they failed to take into account deep rooted cultural practices and beliefs and context-specific difficulties. The most efficient messages were adaptable enough to be ...

What Does Accountability Mean in Sierra Leone? The Role of the Media in Governance, Particularly in the Context of Ebola
December 4, 2015

What Does Accountability Mean in Sierra Leone? The Role of the Media in ...

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"BBC Media Action's radio programmes Fo Rod and Tok Bot Salone aim to improve people’s understanding of governance issues while also creating platforms to hold leaders to account. Interviews with experts on governance and media in Sierra Leone, ...

Love in the time of Ebola
November 12, 2015

Love in the time of Ebola

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Author: Yvonne MacPherson, November 12 2015 - It's not a stretch of the imagination to consider the potential risk posed by global health threats to us all. We've just seen how Ebola impacted the region of West Africa and scared people much ...

Humanitarian Broadcasting in Emergencies - A Synthesis of Evaluation Findings
October 19, 2015

Humanitarian Broadcasting in Emergencies - A Synthesis of Evaluation Findings

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"This report... focuses mainly on mass communication programming - broadcasting that can reach millions of people when disaster strikes - informing them about what has happened, what to do, how to find missing loved ones and how to protect ...

Fighting Fear and Stigma with Accurate Information
September 7, 2015

Fighting Fear and Stigma with Accurate Information

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"As someone who has worked with and in the media, I ...know that lack of accurate information is a big driver of fear and trauma, which in turn can easily translate into stigma and a withholding of sympathy for those affected by the traumatic ...

Ebola Case Study: The Western Area Surge
July 20, 2015

Ebola Case Study: The Western Area Surge

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Author: J. Dawson, July 21 2015 - The Western Area Surge in Sierra Leone in December 2014 demonstrated that community mobilization and the supply of services are interdependent – one cannot be successful without the other. More than ...

Global Health Reporting Contest
April 30, 2015

Global Health Reporting Contest

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The International Center for Journalists (ICFJ), with the support of Johnson & Johnson, is hosting a contest to recognise "the best media coverage of maternal and child health and other urgent health matters such as Ebola and vaccination" in ...

World Federation of Science Journalists (WFSJ) Webinars on Ebola
April 1, 2015

World Federation of Science Journalists (WFSJ) Webinars on Ebola

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The World Federation of Science Journalists (WFSJ) organised free webinars on Ebola/Infectious diseases in March 2015, which are now available online. They seek to raise journalist's awareness about the current situation and the longer-term ...

By bike, by bus and by boat: Our Ebola radio show's incredible bi-weekly journey across Sierra Leone
March 23, 2015

By bike, by bus and by boat: Our Ebola radio show's incredible bi-weekly ...

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Author: Paul Massaquoi, March 23 2015: What do a priest, a boat, a bus and a bike have in common? Despite sounding like the start of a bad joke this is in fact an important part of our strategy for circulating and transmitting our life-saving ...

I Survived Ebola Multi-media Campaign
January 19, 2015

I Survived Ebola Multi-media Campaign

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Launched in December 2014, the I Survived Ebola campaign is using personal stories and experiences told by Ebola survivors in Liberia, Sierra Leone, and Guinea "to inform, protect, and spread hope" while also countering stigma and discrimination. ...

Deutsche Welle Ebola Special: Radio Series
January 12, 2015

Deutsche Welle Ebola Special: Radio Series

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Deutsche Welle produced and broadcast an 8-part radio series on Ebola for listeners in Africa, which started broadcasting in November 2014 - initially in English, followed by programmes in four regional languages. Focusing on listeners in West ...

A dramatic approach to Ebola
January 8, 2015

A dramatic approach to Ebola

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Author: Mary Kolu Massaquoi, January 8 2015 - I recently spent a week away from my home in Bradford, in the north of England, working with a team in London on scripts for a new BBC Media Action radio drama for West Africa called Mr Plan-Plan and ...

A man with a plan: using drama to tackle Ebola
January 7, 2015

A man with a plan: using drama to tackle Ebola

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Authors: Yvonne Macpherson and Radharani Mitra, January 7 2015 - In the three countries most affected by Ebola, information and communication play an important role in curtailing its spread. There is a lot of information out there, from posters ...

Fighting Ebola: now it’s personal
January 7, 2015

Fighting Ebola: now it’s personal

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Author: Mustapha Dumbuya, January 7 2015 - I have a strong bond with my mother and we are often in contact. She lives in the city of Makeni, northern Sierra Leone and I live in the capital, Freetown, a two hour drive away. When she called me in ...

Ebola communication tips for health officials
December 23, 2014

Ebola communication tips for health officials

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Authors: Claire Hooker and Julie Leask, originally published on November 5 2014, cross-posted on January 5 2015: Listen up, health officials - here's how to reduce "Ebolanoia".

Safe burials will save lives
November 26, 2014

Safe burials will save lives

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Author: Olabisi Olu Garrick, November 26 2014 - As a radio presenter here in Sierra Leone, I'm certainly not used to being asked for my own views live on air. It’s normally me who asks all the tough questions. So imagine my surprise when I was ...

Powerful and trusted: why radio is needed to fight Ebola
November 19, 2014

Powerful and trusted: why radio is needed to fight Ebola

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Author: Caroline Nursey, November 19 2014  - On first sight, Freetown seems little changed from my last visit four years ago - the same rich colours, smiling faces and warm welcomes. And there are signs of continued recovery from the war and ...

In the Ebola crisis, information is aid
November 14, 2014

In the Ebola crisis, information is aid

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Author: Caroline Nursey, November 14 2014 - When I told them that I was planning a brief visit to Sierra Leone, reactions from family and friends ranged from "You can't!" to hailing me a hero.  In reality my visit entailed nothing at all ...

Help where it is needed most
November 14, 2014

Help where it is needed most

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Author: Kirsty Cockburn, November 14 2014 - Our work to tackle the Ebola crisis reminds us that we all have a part to play. I played the public service announcement (PSA) to a room full of BBC colleagues in Bristol [United Kingdom]. It was the ...

Tackling fear of Ebola on the airwaves
October 28, 2014

Tackling fear of Ebola on the airwaves

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Author: Mariama Khai Fornah, October 28 2014 - Here in Sierra Leone, the Ebola virus continues to spread, and misinformation spreads with it.

Power Reporting Investigative Journalism Conference 2014 (Nov 3-5 2014)
October 14, 2014

Power Reporting Investigative Journalism Conference 2014 (Nov 3-5 2014)

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The 3-day 2014 Power Reporting Investigative Journalism Conference is designed to provide intensive training to build journalists' investigative skills such as "following the money, using data, telling stories, using a computer as a research ...

Social and Behaviour Change Communication (SBCC) Resources for Ebola
September 19, 2014

Social and Behaviour Change Communication (SBCC) Resources for Ebola

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Created by Health COMpass, this Social and Behaviour Change Communication (SBCC) online focus package provides a list of SBCC tools and project materials which organisations working to prevent and treat Ebola can use in their health communication ...

Ebola in Sierra Leone: new radio shows join the fight
September 3, 2014

Ebola in Sierra Leone: new radio shows join the fight

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Author: Musa Sangarie, BBC Media Action, September 3 2014 - A couple of weeks ago in the middle of the night, phones started ringing across Sierra Leone. Despite the late hour, people were calling to pass on the latest rumour about Ebola that ...

Entertainment Media Can Help Change Behaviors and Stop the Ebola Outbreak
August 22, 2014

Entertainment Media Can Help Change Behaviors and Stop the Ebola Outbreak

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Author: Margaret Miller, cross-posted from The World Bank website, August 22 2014 - In the wake of the current Ebola crisis, the 2011 movie Contagion (See the trailer here) directed by Steven Soderbergh has repeatedly been cited as one of the ...

CBA Ebola Briefing for Broadcasters in Affected Areas
August 20, 2014

CBA Ebola Briefing for Broadcasters in Affected Areas

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Published by the Commonwealth Broadcasting Association (CBA), this 8-page guide is designed to help broadcasters in Ebola-affected areas "to develop a clear strategy to ensure that they are able to provide continuous and effective operations ...

Ebola and C4D
August 7, 2014

Ebola and C4D

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"Access to timely and accurate life-saving information is hence absolutely crucial. This is where UNICEF is focusing its efforts moving forward." - UNICEF Representative in Guinea, Dr. Mohamed Ag Ayoy.

Women and girl's rights in Sierra Leone: Let Us Know!
February 24, 2015

Women and girl's rights in Sierra Leone: Let Us Know!

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Author: Olabisi Olu Garrick, February 23 2015 - Despite my fourteen years as a journalist, I didn’t always want to work in the media. I actually wanted to be a lawyer. The ability to hold people to account and help people understand their legal ...

SMS Awareness Campaign to Prevent Ebola in Mali
October 27, 2014

SMS Awareness Campaign to Prevent Ebola in Mali

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In September 2014, TTC and International Institute for Communication and Development (IICD) supported the Ministry of Health in Mali to undertake a two-week information and sensitisation campaign to prevent the spread of Ebola. Initiated in ...

January 28, 2006

Effective Media Communication During Public Health Emergencies

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This set of materials includes a handbook, field guide, and wall chart. Handbook The handbook describes a seven-step process to assist officials and others to communicate effectively through the media during emergencies. Based on the belief that ...

WHO Outbreak Communication Guidelines
January 28, 2006

WHO Outbreak Communication Guidelines

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This document was created by the World Health Organization (WHO) to identify and disseminate information about best practices for communicating with the public, often through the mass media, during a disease outbreak. It was developed based on a ...

August 22, 2003

Communications and Social Change [conceptual model] - The Rockefeller Foundation

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This summary is based on a power point presentation that included the Conceptual Model of Communication for Social Change from November 2001. PRINCIPLES & TRENDS

August 30, 2001

Comparison of the Fundamental Characteristics of Four Orientations

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Editor's note: While the following comparison has a focus on health issues, it may be applicable to any development issues. SOURCE OF ACTION Social Marketing (SM): Agency or organisation Public Relations (PR): Agency or ...

CDC's Health Communication Wheel
August 30, 2001

CDC's Health Communication Wheel

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From the March-April 1993, Vol. 106, No. 2 181 publication"Policy", this article entitled "Health Communication Takes on New Dimensions at CDC" of Dr. William L. Roper, of the Centers for Disease Control and Prevention (CDC), United States, ...

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