Social Mobilisation, Advocacy and Communication for Nutrition

"Social mobilization, advocacy and communications is a growing priority for SUN countries and increasingly seen as an integral part of the national nutrition strategy.  Countries are at very...

The Light House of Hill: To Flourish Properly, Needs People Participation and Asset Based Development

Author: Suman Chowdhury Mony, August 31 2015 - A very nice shiny morning. The hills show their natural beauty. Suddenly clouds have come and surrounded the whole area. After ten minutes, clouds have...

Delivering digital stories in contexts with no grid power and Internet

Author: Ephraim Mhlanga, June 29 2015 - How do we deliver digital stories in contexts where there are power and connectivity issues?

African Storybook Project (ASP)

"Our vision is for all African children to have enough stories in a language familiar to them to practise reading and learn to love reading."  South African Institute for Distance Education...

Steps to Engaging Young Children in Research Volume 2: The Researcher Toolkit

This guide, Steps to Engaging Children in Research: The Researcher Toolkit and Methods in Context, complements the first volume of this pair: Steps to Engaging Young Children in Research Volume...

Steps to Engaging Young Children in Research Volume 1: The Guide

"The Researcher Toolkit and Researcher Resource have been developed to support researchers to include young children in research; particularly children aged 5-8 years of age."

Healthy Start Advocacy Campaign

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children." The campaign aims to bring forward the evidence of "access...

Halt Early Marriages for the African Child

Author: Mamoletsane Khati, June 11 2015 - African children suffer from neglect, deprivation, poor nutrition, poor access to health services, violence and other harmful social and cultural...
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Thanks to UNICEF for supporting this space. Editorial decisions are by The CI. If interested in a space for your priority please email Warren

The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren

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"In this study, we look at media access among Hispanic-Latino families, children’s use of content that parents considered educational, parents’ perceptions of their child’ learning from educational media, parents' own use of technology for their...

"The idea is for every midwife to give an activated VIR [vaccine indicator reminder] band to every infant they attend to in the community, and the VIR band will indicate to the parents the 'Number of Weeks Unprotected' for their child."

This blog-style website brings together research, observation, and commentary from the Digital Media Partnership (DMP) that focuses on early learning and digital media, especially e-books. "This project is concerned with understanding the social...

This World Bank report is a guide for policy makers and practitioners about how to invest in young children. "It identifies 25 essential ECD [early childhood development] interventions that can be delivered through five integrated packages at...

ProPAN is a tool to design, implement, and evaluate interventions and programmes to improve infant and young child diet and feeding, updated to ProPAN 2.0. It includes 1) this field manual with step-by-step guidelines on how to apply quantitative...

Global Health Media Project offers this series of videos on breastfeeding to illustrate critical health care information for providers and populations in low-resource settings. "This set of videos has been developed for health workers so that...

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on...

Running from February 2014 to July 2015, the Early Steps Program (ESP) is promoting increased investments and greater understanding of the importance of early childhood development (ECD) as a means to strengthen the business sector and economy of...

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with...

Author: Angela Githitho Muriithi, April 13 2015  - In a crowded, dusty camp for displaced people in Somalia, Ibrahim and Raho are doing their best to raise two children. When their baby falls ill with diarrhoea, traditional birth attendant...

How about using Indian Railways to promote Swachh Bharat!

Author: Anand Shekar, February 11 2015 - Mahatma Gandhi had a long relationship with the railways. The railways were instrumental in the conversion of the...

"There is no point in having a vaccine if you cannot roll it out. This is a story for donors, who increasingly need to know that the money which is going into developing countries is actually having an impact, and this is a very good example of...

In October 2013, a training in Salvador, Brazil, introducing a multimedia technology called Vojo, was presented to 20 youth in a quilombo community (a settlement of people originally of African origin), Ilha de Maré, which has no internet access...

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UNICEF

"Social mobilization, advocacy and communications is a growing priority for SUN countries and increasingly seen as an integral part of the national nutrition strategy.  Countries are at very different stages and employing a variety of approaches and techniques. Developing a social mobilisations, advocacy and communication strategy or plan...

ProPAN is a tool to design, implement, and evaluate interventions and programmes to improve infant and young child diet and feeding, updated to ProPAN 2.0. It includes 1) this field manual with step-by-step guidelines on how to apply quantitative and qualitative research methods; 2) an Epi Info™-based software programme for data entry and...

From Save the Children and the United Nations Children's Fund (UNICEF), this guide for journalists and media professionals in Valencia, Spain, is based upon a study, among communication professionals from TV, radio, periodicals, and daily newspapers, of their understanding of the Convention on the Rights of the Child (CRC) of the United Nations...

 

In this study from Spain, researchers sought to fill a gap in the literature on initiatives of child and youth participation in the production of media content at the municipal level in Spain. This recommendation of the Committee on the Rights of the Child (Comité de los Derechos del Niño - CDN) of the United Nations, follows the...

Running from February 2014 to July 2015, the Early Steps Program (ESP) is promoting increased investments and greater understanding of the importance of early childhood development (ECD) as a means to strengthen the business sector and economy of Uganda. The approach is based on evidence suggesting that many intellectual and social skills, as...

The United Nations Children's Fund (UNICEF) created this guidebook for teachers in emergency situations. The guidebook, accompanied by regional flashcards (Africa, Afghanistan/Pakistan, and Latin America), and visual aids, provides teachers with the tools to teach children about health practices involving water, sanitation and hygiene (WASH)....

"There is no point in having a vaccine if you cannot roll it out. This is a story for donors, who increasingly need to know that the money which is going into developing countries is actually having an impact, and this is a very good example of something which has a clear and measurable impact."

Helen Evans, interim chief executive...

"How can we build health communication and other capacity in disadvantaged settings?"

This strategy document is written to support communication on one of the "13 Lifesaving Commodities" as described in Demand Generation Implementation Kit for Underutilized Commodities in RMNCH, the I-Kit. Materials associated with the I-Kit...

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The Language of Water

Implemented by Arca-MED, the communications branch of Arca Consulting, this film project involved the production of 4 documentarie

Communication Strategies: 

The 4 documentaries, each 52 minutes in length, explore water issues in 4 different sectors: water and peace, water conservation, water and health, and water and ecosystems. The contents were developed through a participatory field research process that involved interviews with personnel, acquisition and analysis of relevant documentation, and analysis of emblematic cases and success stories of individuals and communities. There were few formal interviews, since the strategy was to tell the stories with a creative approach by illuminating the daily life and activities of relevant community members. Themes highlighted in the stories concerning water include: innovation; changes in behaviour and practices; cultivations able to withstand water scarcity; examples of community participation or community-based initiatives; and examples of networking, south-south cooperation, and pooling of experience.

The films were produced through co-production agreements with television stations in each of the countries concerned. They have obtained, in exchange, the right to broadcast all 4 documentaries on their channels. The intended audience is within the Arabic speaking region, within the European region, and - internationally - via BBC World or the Arab television channels.

Click here to access, in PDF format, a dossier describing the films and the process in more detail.

Development Issues: 

Environment, Natural Resource Management, Peace, Health, Rights.

Key Points: 

Arca-MED explains that the various models developed by scientists in order to predict the effects of climate change indicate that the rise in temperatures and the change in rainfall patterns will produce more severe effects in some areas, including the Mediterranean. One of the consequences is the "intensification" of the water cycle - meaning that rainfall will be concentrated in fewer, severe storms, giving less time for the soil to absorb and store humidity. At the same time, the amount of precipitation in the Mediterranean will diminish. In conclusion, there will be less rain in absolute terms, and, of that rain, a larger share will be lost because of torrential runoff. All of this will happen in a region where water shortage is a centuries-old problem. "We can tell the story of conflicts about water, of how it affects life in the cities, on the farms and the steppe [per Wikipedia: a biome region characterised by grassland plain without trees apart from those near rivers and lakes]. Of how it affects and is affected by the quality of the environment, and the importance of conserving forests and even desert shrubs to save water resources. Of how cultures and society have developed different norms on its use and ingenious ways to make the best of it. Of the commitment of modern society, and of its failures."

Arca-MED continues: "Across our cultural and social differences, we share the awareness that water is a pressing issue, and of the need to develop synergies to address it. From being the subject of competition and even conflict, water can and must become a cross-cutting theme of cooperation, bridging our differences. Our objective is to use the universal language of water as a means to give birth to debate and meeting of minds and cultures, across the borders of religion, politics, and social layers, aiming at the development of practical, implementable solutions."

See video
Source: 

Email from Emanuela Gasbarroni to The Communication Initiative on May 24 2010; and Arca-MED website, May 27 2010.

Religious Leaders Become Advocates for Reproductive Health

Publication Date
June 15, 2007
Contact Information: 
Source: 

Email from Pathfinder Communications to The Communication Initiative, June 27 2007.

http://www.pathfind.org/images/content/pagebuilder/303363.jpg

"Safe Age of Marriage" in Yemen: Fostering Change in Social Norms

Subtitle: 
A Case Study
Author: 
Leah Sawalha Freij
Publication Date
June 1, 2010
Affiliation: 

Extending Service Delivery (ESD) Project

This brief describes how the Extending Service Delivery (ESD) Project, in partnership with the Basic Health Services (BHS) Project in Yemen and the Yemeni Women's Union (YWU), implemented the "Safe Age of Marriage" programme as part of Yemen's national effort to reduce maternal and neonatal mortalities. The pilot programme drew on voluntary community educators to communicate messages about ending marriage before the age of 18 and improving the poor health and social outcomes of young girls by changing entrenched social/gender norms and by stressing the importance of girls' education.

Contact Information: 
Source: 

Safe Age of Marriage Programme

The "Safe Age of Marriage" programme is part of Yemen's national effort to reduce maternal and neonatal mortalities. Launched in December 2008 by the Extending Service Delivery (ESD) Project, in partnership with the Basic Health Services (BHS) Project in Yemen and the Yemeni Women's Union (YWU), the 1-year pilot programme aimed to contribute toward ending marriage before the age of 18 and improving poor health and social outcomes of young girls by changing entrenched social/gender norms and communicating the importance of girls' education.

Communication Strategies: 

This initiative is based on interpersonal communication. To begin, organisers selected and trained 20 male and 20 female volunteer community educators, including religious leaders and nurse midwives. In February 2009, the community educators attended a 6-day participatory training workshop to conduct outreach educational activities with families in their communities. Using interactive training, the workshop challenged participants to re-examine socio-cultural and religious norms and practices related to child marriage. In October 2009, the community educators attended a 4-day refresher training to strengthen their facilitation skills and expand their knowledge on Islam's perspectives on child marriage, education, and family planning, as well as the emotional/psychological consequences of child marriage.

Each community educator was responsible for holding a minimum of 4 awareness-raising sessions per month, using a range of techniques, such as discussions, role-plays, storytelling, poetry recitations, and debates. The sessions were held in schools, literacy classes, health centres, mosques, YWU branches, and during other social gatherings. The community educators also organised and held monthly fairs, where BHS's mobile clinic was present to provide family planning, reproductive health, and maternal and child health services to mothers and children. Some health fairs featured speakers such as the governor, representatives from the Ministry of Public Health and Population, the Ministry of Education, and religious leaders. In addition, community educators set up information booths and showed a local movie about a Yemeni girl who was married off at a young age and died in labour. The movie was followed by a discussion facilitated by the community educators on the consequences of child marriage.

They were also involved in development and distribution of: 4 newsletters, a brochure, and 3 radio messages (aired 3 times daily for 4 months).

The strategy of awards and recognition is demonstrated in the following activities:

  • The community educators worked with the YWU coordinators to engage 9- to 15-year-old students to develop and perform school plays on the health and social consequences of early marriage and to launch a magazine competition between 20 schools. Students submitted stories, poems, and caricatures on the social and health consequences of child marriage and the importance of completing high school education. Copies of the winning magazine were distributed to community members.
  • The community educators were involved in the selection of 10 model families who not only delayed the marriage of their daughters but ensured that they completed 12th grade. These families were awarded a plaque for their role during the end-of-project ceremony officiated by the Amran governor.

The Ministry of Religious Affairs in Amran asked all religious leaders to disseminate messages on the health and social consequences of child marriage in their Friday sermons. Meanwhile, community members began mobilising to build a girls' school and hire female teachers, nominating a female community educator to become a school principal.

Development Issues: 

Girls, Education, Reproductive Health, Family Planning, Maternal and Neonatal Health.

Key Points: 

In Yemen, 47% of girls are married before the age of 17.

Through technical assistance from ESD and BHS, the pilot project is being scaled up in 2 Amran districts of Thula and Raydah. YWU is gradually assuming management of project activities. In addition, YWU has been actively lobbying with Yemeni government for a change in Yemeni law that would prohibit the marriage of girls under age 17.

Partner Text: 

ESD, BHS, and YWU. ESD is managed by Pathfinder International in partnership with IntraHealth International, Management Sciences for Health, and Meridian Group International, Inc. Additional technical assistance is provided by Adventist Development and Relief Agency International, the Georgetown University Institute for Reproductive Health, and Save the Children. Both ESD and BHS are funded by the United States Agency for International Development

Contact Information: 

IMF Youth Video Contest

This International Monetary Fund (IMF) contest invites young people across the Middle East, Pakistan, and North Africa to directly engage with the IMF on the issues of greatest concern to them by maki

Deadline Date
Deadline Date: 
September 30, 2010
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