unicef
Thanks to UNICEF for supporting this space. Editorial decisions are by The CI. If interested in a space for your priority please email Warren

Search

The Language of Water

Implemented by Arca-MED, the communications branch of Arca Consulting, this film project involved the production of 4 documentarie

Communication Strategies: 

The 4 documentaries, each 52 minutes in length, explore water issues in 4 different sectors: water and peace, water conservation, water and health, and water and ecosystems. The contents were developed through a participatory field research process that involved interviews with personnel, acquisition and analysis of relevant documentation, and analysis of emblematic cases and success stories of individuals and communities. There were few formal interviews, since the strategy was to tell the stories with a creative approach by illuminating the daily life and activities of relevant community members. Themes highlighted in the stories concerning water include: innovation; changes in behaviour and practices; cultivations able to withstand water scarcity; examples of community participation or community-based initiatives; and examples of networking, south-south cooperation, and pooling of experience.

The films were produced through co-production agreements with television stations in each of the countries concerned. They have obtained, in exchange, the right to broadcast all 4 documentaries on their channels. The intended audience is within the Arabic speaking region, within the European region, and - internationally - via BBC World or the Arab television channels.

Click here to access, in PDF format, a dossier describing the films and the process in more detail.

Development Issues: 

Environment, Natural Resource Management, Peace, Health, Rights.

Key Points: 

Arca-MED explains that the various models developed by scientists in order to predict the effects of climate change indicate that the rise in temperatures and the change in rainfall patterns will produce more severe effects in some areas, including the Mediterranean. One of the consequences is the "intensification" of the water cycle - meaning that rainfall will be concentrated in fewer, severe storms, giving less time for the soil to absorb and store humidity. At the same time, the amount of precipitation in the Mediterranean will diminish. In conclusion, there will be less rain in absolute terms, and, of that rain, a larger share will be lost because of torrential runoff. All of this will happen in a region where water shortage is a centuries-old problem. "We can tell the story of conflicts about water, of how it affects life in the cities, on the farms and the steppe [per Wikipedia: a biome region characterised by grassland plain without trees apart from those near rivers and lakes]. Of how it affects and is affected by the quality of the environment, and the importance of conserving forests and even desert shrubs to save water resources. Of how cultures and society have developed different norms on its use and ingenious ways to make the best of it. Of the commitment of modern society, and of its failures."

Arca-MED continues: "Across our cultural and social differences, we share the awareness that water is a pressing issue, and of the need to develop synergies to address it. From being the subject of competition and even conflict, water can and must become a cross-cutting theme of cooperation, bridging our differences. Our objective is to use the universal language of water as a means to give birth to debate and meeting of minds and cultures, across the borders of religion, politics, and social layers, aiming at the development of practical, implementable solutions."

See video
Source: 

Email from Emanuela Gasbarroni to The Communication Initiative on May 24 2010; and Arca-MED website, May 27 2010.

Religious Leaders Become Advocates for Reproductive Health

June 15, 2007
Contact Information: 
Source: 

Email from Pathfinder Communications to The Communication Initiative, June 27 2007.

http://www.pathfind.org/images/content/pagebuilder/303363.jpg

"Safe Age of Marriage" in Yemen: Fostering Change in Social Norms

Subtitle: 
A Case Study
Author: 
Leah Sawalha Freij
June 1, 2010
Affiliation: 

Extending Service Delivery (ESD) Project

This brief describes how the Extending Service Delivery (ESD) Project, in partnership with the Basic Health Services (BHS) Project in Yemen and the Yemeni Women's Union (YWU), implemented the "Safe Age of Marriage" programme as part of Yemen's national effort to reduce maternal and neonatal mortalities. The pilot programme drew on voluntary community educators to communicate messages about ending marriage before the age of 18 and improving the poor health and social outcomes of young girls by changing entrenched social/gender norms and by stressing the importance of girls' education.

Contact Information: 
Source: 

Safe Age of Marriage Programme

The "Safe Age of Marriage" programme is part of Yemen's national effort to reduce maternal and neonatal mortalities. Launched in December 2008 by the Extending Service Delivery (ESD) Project, in partnership with the Basic Health Services (BHS) Project in Yemen and the Yemeni Women's Union (YWU), the 1-year pilot programme aimed to contribute toward ending marriage before the age of 18 and improving poor health and social outcomes of young girls by changing entrenched social/gender norms and communicating the importance of girls' education.

Communication Strategies: 

This initiative is based on interpersonal communication. To begin, organisers selected and trained 20 male and 20 female volunteer community educators, including religious leaders and nurse midwives. In February 2009, the community educators attended a 6-day participatory training workshop to conduct outreach educational activities with families in their communities. Using interactive training, the workshop challenged participants to re-examine socio-cultural and religious norms and practices related to child marriage. In October 2009, the community educators attended a 4-day refresher training to strengthen their facilitation skills and expand their knowledge on Islam's perspectives on child marriage, education, and family planning, as well as the emotional/psychological consequences of child marriage.

Each community educator was responsible for holding a minimum of 4 awareness-raising sessions per month, using a range of techniques, such as discussions, role-plays, storytelling, poetry recitations, and debates. The sessions were held in schools, literacy classes, health centres, mosques, YWU branches, and during other social gatherings. The community educators also organised and held monthly fairs, where BHS's mobile clinic was present to provide family planning, reproductive health, and maternal and child health services to mothers and children. Some health fairs featured speakers such as the governor, representatives from the Ministry of Public Health and Population, the Ministry of Education, and religious leaders. In addition, community educators set up information booths and showed a local movie about a Yemeni girl who was married off at a young age and died in labour. The movie was followed by a discussion facilitated by the community educators on the consequences of child marriage.

They were also involved in development and distribution of: 4 newsletters, a brochure, and 3 radio messages (aired 3 times daily for 4 months).

The strategy of awards and recognition is demonstrated in the following activities:

  • The community educators worked with the YWU coordinators to engage 9- to 15-year-old students to develop and perform school plays on the health and social consequences of early marriage and to launch a magazine competition between 20 schools. Students submitted stories, poems, and caricatures on the social and health consequences of child marriage and the importance of completing high school education. Copies of the winning magazine were distributed to community members.
  • The community educators were involved in the selection of 10 model families who not only delayed the marriage of their daughters but ensured that they completed 12th grade. These families were awarded a plaque for their role during the end-of-project ceremony officiated by the Amran governor.

The Ministry of Religious Affairs in Amran asked all religious leaders to disseminate messages on the health and social consequences of child marriage in their Friday sermons. Meanwhile, community members began mobilising to build a girls' school and hire female teachers, nominating a female community educator to become a school principal.

Development Issues: 

Girls, Education, Reproductive Health, Family Planning, Maternal and Neonatal Health.

Key Points: 

In Yemen, 47% of girls are married before the age of 17.

Through technical assistance from ESD and BHS, the pilot project is being scaled up in 2 Amran districts of Thula and Raydah. YWU is gradually assuming management of project activities. In addition, YWU has been actively lobbying with Yemeni government for a change in Yemeni law that would prohibit the marriage of girls under age 17.

Partner Text: 

ESD, BHS, and YWU. ESD is managed by Pathfinder International in partnership with IntraHealth International, Management Sciences for Health, and Meridian Group International, Inc. Additional technical assistance is provided by Adventist Development and Relief Agency International, the Georgetown University Institute for Reproductive Health, and Save the Children. Both ESD and BHS are funded by the United States Agency for International Development

Contact Information: 

IMF Youth Video Contest

This International Monetary Fund (IMF) contest invites young people across the Middle East, Pakistan, and North Africa to directly engage with the IMF on the issues of greatest concern to them by maki

Deadline Date: 
September 30, 2010

The Communication Initiative Network and Partnership

All major development issues addressed. Convenes the communication/media development, social/behavioural change community. Social network - 85,000 please join. Knowledge sharing - 35,000 summaries, 1 million users pa. Critical peer review - ratings, comments, dialogue. Advocacy for this field. Strategic direction/funding by 20 Partners. To discuss partnership please contact Warren

Syndicate content

Featured

"Children will now be able to join the ranks of other rights-holders who are empowered to bring their complaints about human rights violations before an international body."

 

From the "Thought Leaders" series of the News-Medical.Net website, this interview with Dr. Jos Vandelaer, Chief of Immunization for the United Nations Children's Fund (UNICEF), is a question-answer discussion of the fact that one child in five does not get properly immunised and that coverage rates are worse among the economically poor,...

This reference document on vaccine introduction is intended as support for decisionmaking on how to add new vaccines to country immunisation programmes. Based on the 2005 WHO [World Health Organization] Vaccine Introduction Guidelines, it draws on country experiences in vaccine introduction and the recommendations from guidelines, tools, and...

Syndicate content

Experiences

"Children will now be able to join the ranks of other rights-holders who are empowered to bring their complaints about human rights violations before an international body."

 

Social circus training and an inclusive park for children of all abilities were the result of collaboration among the government of Ecuador and municipalities, circus arts teachers, and social workers in the city of Cuenca, province of Azuay, Ecuador. Developing performance and communication skills through the training of Canadian Cirque de...

Humara Bachpan is an Indian national campaign on living conditions for young children in urban poverty. The campaign calls for inclusion of child friendly components in urban renewable policies such as Jawaharlal Nehru National Urban Renewal Mission (...

"If a picture is worth a thousand words, then a video is worth a million."

HealthPhone™ is a resource using the medium of video transmitted through mobile phones that is designed to improve the health of economically poor and vulnerable populations around the world. "A mobile phone, with basic health information embedded on the...

lifeinlulu.jpg

The Our Tukul radio magazine and Life in Lulu radio drama, both produced by BBC Media Action in South Sudan, are working to address reproductive, maternal, neonatal and child health. The programmes are broadcast across the country, and the production is accompanied by capacity building for local production teams. Life In Lulu and Our Tukul are...

"Hands are waving excitedly as students gather at Al Meraj School in one of the poorest areas of Pakistan's second largest city, Lahore. 'What is polio?' asks the teacher. 'And who should be given the polio vaccine?' 'It's a virus," says one young student. 'All children under five!' shouts another, before any of the other nearly 200...

"Multiple channels of communication will work together to create a whole that is greater than the sum of its individual parts." - BBC Media Action

mama.jpg

Launched in May 2013, the Mobile Alliance for Maternal Action (MAMA) supports country programmes in Bangladesh, India, and South Africa to provide pregnant women and new mothers with empowering, potentially life-saving information and support through their mobile phones. MAMA offers a set of free, adaptable messages that can be localised and...

get-them-to-5-and-alive.jpg

Launched in September 2012 and running until 2015, the Get Them to 5 Alive! campaign is working to raise awareness of the scale of child mortality and the leading causes of child deaths in Kenya - namely, neonatal causes, diarrhoea, pneumonia, and malaria. It also seeks to educate people about basic interventions to help reduce under-five...

iheedCrowd

iheed develops animated films for the training of health workers in developing countries across the globe, using its online crowd-sourcing platform, iheedCrowd. This platform is established for the digital design community to address global health education and training challenges. Using a competition-based format with awards and prizes,...

Syndicate content

Advocacy

"Developing the plan has brought together multiple stakeholders involved in immunization, including governments and elected officials, health professionals, academia, manufacturers, global agencies, development partners, civil society, media and the private sector, to define collectively what the immunization community wants to achieve over...

"Children will now be able to join the ranks of other rights-holders who are empowered to bring their complaints about human rights violations before an international body."

 

From the "Thought Leaders" series of the News-Medical.Net website, this interview with Dr. Jos Vandelaer, Chief of Immunization for the United Nations Children's Fund (UNICEF), is a question-answer discussion of the fact that one child in five does not get properly immunised and that coverage rates are worse among the economically poor,...

This reference document on vaccine introduction is intended as support for decisionmaking on how to add new vaccines to country immunisation programmes. Based on the 2005 WHO [World Health Organization] Vaccine Introduction Guidelines, it draws on country experiences in vaccine introduction and the recommendations from guidelines, tools, and...

This video from the Gates Foundation shows the need for and development of a vaccine for Meningitis A. In seeking the development of this conjugate vaccine and its production at affordable prices, in answer to a need raised by increasing epidemic meningitis in the so-called meningitis belt of the continent of Africa, West African countries went...

"Applying the resolve and dedication that characterizes polio eradication to a wider suite of services could provide communities with the services they are demanding, give workers a fresh reason for enthusiasm, and increase baseline RI coverage. The eradication of polio would probably not be far behind."

This document is a draft policy brief that was prepared for the International Conference on Maternal, Newborn, and Child Health (MNCH) in Johannesburg, South Africa, August 1-3 2013. As background, the brief states that "most causes of maternal, newborn, and childhood mortality are preventable using an evidence-based, cost-effective set of...

@UNICEF

"Data do not, of themselves, change the world. They make change possible - by identifying needs, supporting advocacy, and gauging progress. What matters most is that decision-makers use the data to make positive change, and that the data are available for children and communities to use in holding duty-bearers to account."

Author Jawahir Habib, March 8 2014:      "My husband hit me in the morning, he was asking for money," said a Lady Health Worker (LHW), Nadia, in Kili Shabo area of Quetta (South-west of Pakistan). "I have not received my polio immunization days payments for past four campaigns, my husband thinks I go out of...

Syndicate content

Evaluations

"What drives women to have pregnancies after the age of 35 or to have five or more children? Both of these pregnancies present high risks to both the mother and newborn....[L]ittle research has been conducted to understand the behavioral determinants driving these high-risk pregnancies."

"Applying the resolve and dedication that characterizes polio eradication to a wider suite of services could provide communities with the services they are demanding, give workers a fresh reason for enthusiasm, and increase baseline RI coverage. The eradication of polio would probably not be far behind."

"This is the story of how Alive & Thrive integrated a national mass media campaign into its comprehensive program to improve infant and young child feeding in Viet Nam. Read what it takes to use mass media and why it's essential for scaling up behavior change."

"The availability of effective measurement tools is a clear prerequisite for the strengthening of monitoring and evaluation within the field of child protection."

This report provides a structured review of a sample of 124 child protection monitoring and evaluation (M&E) tools, part of work on identifying ethical standards and tools...

Syndicate content

Digital

The Virtual Immunization Communication Network (VICNetwork) is a partnership between the United States-based professional health communicators' National Public Health Information Coalition (NPHIC) and the California Immunization Coalition (CIC) - a statewide partnership of immunisation coalitions and private and public health organisations.

This document is a draft policy brief that was prepared for the International Conference on Maternal, Newborn, and Child Health (MNCH) in Johannesburg, South Africa, August 1-3 2013. As background, the brief states that "most causes of maternal, newborn, and childhood mortality are preventable using an evidence-based, cost-effective set of...

@UNICEF

"Data do not, of themselves, change the world. They make change possible - by identifying needs, supporting advocacy, and gauging progress. What matters most is that decision-makers use the data to make positive change, and that the data are available for children and communities to use in holding duty-bearers to account."

"This is the story of how Alive & Thrive integrated a national mass media campaign into its comprehensive program to improve infant and young child feeding in Viet Nam. Read what it takes to use mass media and why it's essential for scaling up behavior change."

HealthMap.org is a collection of map, video, and print-based materials on infectious disease outbreaks and related topics from a team of researchers, epidemiologists, and software developers at Boston Children's Hospital, Massachusetts, United States. Founded in 2006, the site utilises "online informal sources for disease outbreak monitoring...

"The strategy focuses on increasing knowledge and perceived importance of sanitation and hygiene practices, with the long term objective of changing the way society thinks so that open defecation is no longer acceptable in India."

A nationally representative online survey of more than 1,500 parents of children age 2 to 10 in the United States (US) released by the Joan Ganz Cooney Center at Sesame Workshop found that, although children's media use soars as they approach school age, the amount of time that they spend with educational media plummets...

This research brief from the Health Communication Capacity Collaborative (HC3) discusses how mass media and information and communication technology (ICT) can "achieve society-wide changes in social and behavioral drivers of health because they reach millions of people quickly with high quality information.... These approaches include strategic...

"The ability to code computer programs is an important part of literacy in today's society. When people learn to code in Scratch, they learn important strategies for solving problems, designing projects, and communicating ideas."

Syndicate content

Film and Video

This is an evaluation of Sisimpur, an adaptation co-production of Sesame Street, the educational television series broadcast in the United States (US), localised by Bangladeshi producers to meet the needs of children in Bangladesh. (Please see Related Summaries below for further details, but, in brief:) Sisimpur is...

Humara Bachpan is an Indian national campaign on living conditions for young children in urban poverty. The campaign calls for inclusion of child friendly components in urban renewable policies such as Jawaharlal Nehru National Urban Renewal Mission (...

BBC Media Action

Author: Fiona Ledger, November 6 2013        Building the capacity of production staff within the organisation - and in other organisations - is a key activity for BBC Media Action. But when the workshop is over, will the training stick? What can happen all too often is what I call 'teflon training...

"Refusal of the oral polio vaccine and resistance to the programme is often less about polio than about the rejection of something that is perceived to be foreign and therefore untrustworthy. Building trust will be essential to opening the last of the doors that have so far remained closed to vaccination efforts."

"Today, little data exist on the effectiveness of mobile games as channels for social and behavior change communication - and in particular on their effectiveness in addressing health issues in developing countries."

"...this is where Cinema Corner has a part to play by creating a forum for the often-unheard voices of women and girls whose lives are being devastated by sexual violence or illegal abortion or human trafficking."

Syndicate content

Strategic Thinking

"Developing the plan has brought together multiple stakeholders involved in immunization, including governments and elected officials, health professionals, academia, manufacturers, global agencies, development partners, civil society, media and the private sector, to define collectively what the immunization community wants to achieve over...

From the "Thought Leaders" series of the News-Medical.Net website, this interview with Dr. Jos Vandelaer, Chief of Immunization for the United Nations Children's Fund (UNICEF), is a question-answer discussion of the fact that one child in five does not get properly immunised and that coverage rates are worse among the economically poor,...

This reference document on vaccine introduction is intended as support for decisionmaking on how to add new vaccines to country immunisation programmes. Based on the 2005 WHO [World Health Organization] Vaccine Introduction Guidelines, it draws on country experiences in vaccine introduction and the recommendations from guidelines, tools, and...

This document is a draft policy brief that was prepared for the International Conference on Maternal, Newborn, and Child Health (MNCH) in Johannesburg, South Africa, August 1-3 2013. As background, the brief states that "most causes of maternal, newborn, and childhood mortality are preventable using an evidence-based, cost-effective set of...

"For the first time in the history of the HIV epidemic, the global community has accumulated the knowledge, experience and tools to achieve an AIDS-free generation."

@UNICEF

"Data do not, of themselves, change the world. They make change possible - by identifying needs, supporting advocacy, and gauging progress. What matters most is that decision-makers use the data to make positive change, and that the data are available for children and communities to use in holding duty-bearers to account."

This learning paper discusses the adaptation of best practices for delivering training of Community Drug Distributors (CDDs) in the implementation of integrated community case management (ICCM) to the context in South Sudan. In two states of South Sudan, NBeG and Unity, between June 2010 and June 2012, the Malaria Consortium developed materials...

"In October 2013, wild poliovirus was detected in north-eastern Syrian Arab Republic. A robust coordinated multipartner plan is needed to interrupt virus transmission to protect the children in the region from paralytic polio."

Delivered at the Call to Action - Child Survival and Development for Every Child in India Summit from February 7-9 2013, Chennai, India, this presentation examines evidence-based interventions across the continuum of care of mothers and children. The interventions are charted in pre-pregnancy, childbirth and postnatal, and infancy and childhood...

"This is the story of how Alive & Thrive integrated a national mass media campaign into its comprehensive program to improve infant and young child feeding in Viet Nam. Read what it takes to use mass media and why it's essential for scaling up behavior change."

Syndicate content

Enhance Social Protection

"Leaders from around the world attending the 2011 High Level Meeting on AIDS committed to work towards the elimination of new HIV infections among children by 2015 and reducing AIDS-related maternal mortality. This is to be accomplished through the implementation of a new Global Plan for scaling up comprehensive prevention of mother-to-child...

"Cross-sectional research has demonstrated that HIV/AIDS orphanhood is associated with anxiety and depression and that HIV/AIDS-related stigma is a risk factor for these outcomes."

Effectiveness of HIV Prevention for Youth

"We undertook a systematic review, and a meta-analysis when appropriate, to assess effectiveness of interventions to reduce sexual risk behaviours, and consequent HIV infection, among young people (10-25 years) in sub-Saharan Africa."

This study attempted to assess the effectiveness of HIV-prevention interventions in changing sexual...

Launched in 2008 by the Department of Social Policy and Intervention at the University of Oxford, the Young Carers Project is a research initiative that involves South African young people (especially HIV-positive young people) in research about orphans and other vulnerable children (OVC).

say_and_play.png

Published by Project Concern International in Zambia, this interactive tool is designed for orphans and vulnerable children from three to six years old and those who care for them. This includes parents, caregivers, early child development teachers, home-based care teams, and all those who take an interest in the welfare of young children. It...

Mobile Teams to Burundi

This document describes the progress of Pathfinder International’s programme of integrated mobile teams (IMTs), a mobile platform for the delivery of an integrated package of essential health services in Burundi that seek to ensure health care access for hard-to-reach and underserved populations.

Hope Study

The Hope Study drama series was created as a radio drama about HIV prevention research. The main objective of this initiative was to increase awareness and community dialogue about clinical trial research. In 2011, the Wits Reproductive Health and HIV Institute (WRHI), Johannesburg, South Africa, with funding from the Wellcome Trust and in...

Education

This review discusses the education sector's role in preventing HIV in Sub-Saharan Africa, particularly focused on the “Accelerate Initiative”. It was assembled using data collated during the 2007 School Health and HIV/AIDS Focal...

HIV-related Vulnerabilities of Adolescent Girls in Tanzania

"Globally, girls and young women are more likely to be HIV positive than their male peers, due in large part to an array of gender inequalities that negatively impact their mental and physical well being. Protecting girls from this multi-dimensional risk requires understanding how the girls experience vulnerability in their daily lives and...

Vijana Tunaweza Newala

From the Executive summary: "The International Center for Research on Women (ICRW) and Taasisi ya Maendeleo Shirikishi Arusha (TAMASHA), in collaboration with Pact Tanzania, developed a participatory research and action project (Vitu Newala) that aimed to both understand and respond to girls’ HIV-related vulnerabilities.

Syndicate content

UNICEF

"Developing the plan has brought together multiple stakeholders involved in immunization, including governments and elected officials, health professionals, academia, manufacturers, global agencies, development partners, civil society, media and the private sector, to define collectively what the immunization community wants to achieve over...

"Children will now be able to join the ranks of other rights-holders who are empowered to bring their complaints about human rights violations before an international body."

 

From the "Thought Leaders" series of the News-Medical.Net website, this interview with Dr. Jos Vandelaer, Chief of Immunization for the United Nations Children's Fund (UNICEF), is a question-answer discussion of the fact that one child in five does not get properly immunised and that coverage rates are worse among the economically poor,...

"For the first time in the history of the HIV epidemic, the global community has accumulated the knowledge, experience and tools to achieve an AIDS-free generation."

@UNICEF

"Data do not, of themselves, change the world. They make change possible - by identifying needs, supporting advocacy, and gauging progress. What matters most is that decision-makers use the data to make positive change, and that the data are available for children and communities to use in holding duty-bearers to account."

"In October 2013, wild poliovirus was detected in north-eastern Syrian Arab Republic. A robust coordinated multipartner plan is needed to interrupt virus transmission to protect the children in the region from paralytic polio."

Delivered at the Call to Action - Child Survival and Development for Every Child in India Summit from February 7-9 2013, Chennai, India, this presentation examines evidence-based interventions across the continuum of care of mothers and children. The interventions are charted in pre-pregnancy, childbirth and postnatal, and infancy and childhood...

"The availability of effective measurement tools is a clear prerequisite for the strengthening of monitoring and evaluation within the field of child protection."

This report provides a structured review of a sample of 124 child protection monitoring and evaluation (M&E) tools, part of work on identifying ethical standards and tools...

"Ethical guidelines are crucial when carrying out research on violence against children (VAC)."

Author Jawahir Habib, March 8 2014:      "My husband hit me in the morning, he was asking for money," said a Lady Health Worker (LHW), Nadia, in Kili Shabo area of Quetta (South-west of Pakistan). "I have not received my polio immunization days payments for past four campaigns, my husband thinks I go out of...

Syndicate content