Author: Soraya Carvajal B., January 24 2017 - Are Millennials interested in politics? How do they report? What relationship do they have with the media? How will the Millennials adapt to their company? What kind of aspirations do they have? Do they want to change the world or just pass through? These and many more questions arose in the debate "Millennials vs. Baby boomers, digital divide and information", sponsored by the Fundación Telefónica.
The event starts from the premise that the Millennials, that is to say, those born after 1980 and until 1998, are the generation called to assume the leadership of the world and, therefore, the generation desired by the companies, for their possibilities of consumption. While the Baby Boomers, born between 1946 and 1964, after the Second World War increased birth rates, and, for decades, have maintained economic and social leadership, they give way to younger generations.