15 to 19 years

The 15 to 19 years category age group category required by UNICEF Adolescent Health

EVIH-T - Haiti

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Launched in November 2013 and ongoing through 2017, this social and behaviour change communication (SBCC) campaign was carried out as part of the National AIDS Control Program’s (NACP) efforts in Haiti to create a collective, national response to the AIDS pandemic. The campaign’s goals were threefold: encourage Haitians to participate in the fight against HIV and AIDS, promote behaviours that reduce the risk of HIV transmission, and strengthen support for people living with HIV. The Johns Hopkins Center for Communication Programs (JHU-CCP) worked with national and international non-governmental organisations in four departments to carry out the campaign.

 

Communication Strategies: 

The project involved: strengthening the capacity of Government of Haiti partners at the central and departmental levels; developing of NGO leadership; developing relationships with community and individuals; and offering HIV services, with the objectives of changing social norms and creating an enabling environment for the adoption of preventive behaviours, as well as increased demand for services and reduced stigma for those living with HIV.

 

EVIH-T supported World AIDS Day planning to promote the campaign and introduced the communication components of the campaign: banners in the streets, posters at health institutions and community organisations, SMS (text messaging) and robocalls, and radio spots airing on national radio. These media shared the same message: Sida! Mwen pap pran. Mwen pap bay. (AIDS! I’m not catching it. I’m not passing it on.) The radio spots were designed to promote personal responsibility, for example: “My life is my own. I have to protect it. "[...] I’m not taking any risks so the AIDS virus won’t get inside..." or "That’s why I’m controlling my sexual activity. I’m not hooking up with a bunch of partners right and left." The spots also addressed stigma and support issues for people living with HIV, e.g.: "I’ve been living with the AIDS virus now for three years. When I found out, I thought my life was over. But, thanks to the support of friends, family and coworkers, and also thanks to the medications I always take every day, I’m beginning to love life again. [...] I’m not giving my wife AIDS or anyone else. With all my strength, with all my conviction, I say: AIDS! I’m not passing it on!"

 

In August of 2014, a sport-involved campaign was added using the slogan "Sport for Life" as messaging on T-shirts and television and radio spots. (See the video below.)

Development Issues: 

HIV/AIDS, Health

Partner Text: 

The Foundation for Reproductive Health and Family Life Education (FOSREF), the Haitian Institute for Community Health (INHSAC) and Promoters of the Zero AIDS Objective (POZ), USAID, JHU-CCP, Jhpiego, Save the Children.

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Source: 

JHU-CCP website and USAID website, September 1 2015. Image credit: Johns Hopkins University Center for Global Health

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Sheepa Hafiza - Director of Gender, Justice, Diversity and Migration, BRAC - DFID Girl Summit 2014

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"Sexual harassment in public places is found to be one of the major causes of girls’ dropping out of school; this causes an increase in child and early forced marriage." Sheepa Hafiza

Panel Discussion: Spotlight on Progress "Securing the Way to Healthy Adulthood and Leadership for Girls"

Source: 

DFID Girl Summit Outcomes website, the BRAC website, Eliminating Sexual Harassment of Girls in Bangladesh, and Gender Equality and Women's Empowerment blogspot, accessed on August 26 2015; and email from Sheepa Hafiza to The Communication Initiative on August 31 2015.

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Furaha Pascal Karimiko - Moving The Goalposts (MTG) Coach, Woman Win, Kenya - DFID Girl Summit 2014

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"I learned about my rights... my right to play and to choose what I wanted to become." Furaha Pascal Karimiko

Panel Discussion: Spotlight on Progress "Securing the Way to Healthy Adulthood and Leadership for Girls"

Source: 

DFID Girl Summit Outcomes website and Women Win website, accessed on August 26 2015.

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Karen Austrian - Population Council - DFID Girl Summit 2014

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"The Adolescent Girls Empowerment Programme is for the most vulnerable girls ages 10-19 in Zambia….Evidence shows that economic aspects of girls’ lives can act as key barriers in translating health knowledge into health behaviour change.” Karen Austrian

Panel Discussion: Spotlight on Progress "Securing the Way to Healthy Adulthood and Leadership for Girls"

Source: 

DFID Girl Summit Outcomes website and the Population Council website, accessed on August 26 2015.

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Iwalola Akin-Jimoh - Executive Director, Ovie Brume Foundation, Vital Voices Fellowship Program, Nigeria - DFID Girl Summit 2014

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"What we did was primarily to build the life skills of young people... and we also used sports... to build their self-confidence and self-esteem... We give them capacities in such a way that they can ...build communities and address various community issues, depending on what they identify as parity for the community." Iwalola Akin-Jimoh

Panel Discussion: Spotlight on Progress "Securing the Way to Healthy Adulthood and Leadership for Girls"

Source: 

DFID Girl Summit Outcomes website, the Vital Voices website, and the OBF website, accessed on August 26 2015, and email from Mrs. Akin-Jimoh to The Communication Initiative on September 27 2015.

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Rema Nanda - Founder and Trustee, JAGRITI Youth, India - DFID Girl Summit 2014

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"I founded JAGRITI Youth ...to really dismantle the oppression that children face literally from womb to tomb, as they grow into adulthood." Rema Nanda

Panel Discussion: Spotlight on Progress "Securing the Way to Healthy Adulthood and Leadership for Girls"

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John Chua - Associate Professor of Communications at Richmond University, Producer and Editorial Adviser at Wadi - DFID Girl Summit 2014

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"We train local people to do local things... to approach local situations..." John Chua

Panel Discussion: Spotlight on Progress "Moving up the Agenda: Public and Political"

Source: 
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Naz Ahmed and Lisa Zimmermann - The City Academy Bristol/Integrate Bristol - DFID Girl Summit 2014

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"We started in 2008 with four girls who wanted to talk about this, at that time, extremely taboo issue [FGM], and we've since grown to a group of well over one hundred young people, including many boys." Lisa Zimmerman
 
Panel Discussion: Spotlight on Progress "Moving up the Agenda: Public and Political"

Source: 

DFID Girl Summit Outcomes website and the Integrate Bristol website, accessed on August 25 2015.

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Elise Petitpas - Advocacy Officer, Amnesty International - DFID Girl Summit 2014

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"The End FGM action campaign led by Amnesty International started in 2009 with one main objective: It was to make sure that stopping female genital mutilation would become a priority for the European Union." Elise Petitpas
 
Panel Discussion: Spotlight on Progress "Moving up the Agenda: Public and Political"

Source: 

DFID Girl Summit Outcomes website and the End FGM in the EU website, accessed on August 25 2015.

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Dr. Albino Francisco - Executive Director, National Coalition to Eliminate Child Marriage, Mozambique - DFID Girl Summit 2014

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Panel Discussion: Spotlight on Progress "Moving up the Agenda: Public and Political"

Source: 

DFID Girl Summit Outcomes website and the Girls not Brides website, accessed on August 25 2015.

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