Launched in May 2009, "The Team" is an edutainment television and radio series produced by the Media Focus on Africa Foundation (MFAF) and Search for Common Ground (SFCG), supported by the Governance
Developed, written, and directed by Kenyans, The Team is a 26-part series that premiered on May 21 2009 and is broadcast nationally in Kenya on Citizen-TV and Radio Jambo. Vernacular translations of the radio series are also broadcast on Radio Lake Victoria FM (Luo), Kass FM (Kalenjin), Kameme FM (Kikuyu), and Swahili (Baraka FM). The series tells the stories of 7 young Kenyan footballers from different tribes who must overcome their mutual distrust so that their team, Imani (or "Faith" Football Club - F.C.), has a chance at winning a worldwide tournament. The Team dramatises cooperative ways of handling ethnic and socioeconomic divisions. According to the organisers, the Imani F.C. players and other characters represent Kenya's diverse population: economically rich and poor, male and female, and urban and rural. Each of the players and young coaches has a unique and troubled past, which sometimes makes it difficult to see a teammate's point of view. However, in their quest for the trophy/cup, the team realises they must cooperate in order to score goals. Despite the difficulty that this presents, they manage to resolve the inevitable conflicts that arise and discover that "the commonalities that link them are far deeper than the differences which threaten to tear them apart." Click here to read episode summaries of Series One of The Team.
According to organisers, the use of drama on television and radio is designed to demonstrate that conflicts may be inevitable, but that everyone can respond to conflict non-violently. The Team series also has a website and a Facebook group page. Other activities designed to increase the outreach of the series include:
- DVDs which are distributed to community groups, schools, religious groups, and universities; by the end of June 2010, more than 450 DVDs had been distributed. ;
- a viewer's guide for discussion groups;
- community mobile cinema screenings in areas where television broadcasts are limited or unavailable, which are followed by a facilitated discussion;
- a music video, which will incorporate the theme music of the series and mirror its basic themes; and
- interactive short message service (SMS) and email feedback.
- Facebook ‘friends’ of 5,000+ members.
In Kenya, the production held mobile screenings in 8 locations that saw much of the post election violence. Local youth leaders from CSOs were brought together across tribal lines to discuss the topics brought out in each episode. According to SFCG, in many locations, there was considerable animosity between tribes when the screenings began. However, after a year, people are creating their own groups, across tribal lines. The second season of mobile screenings and discussions runs from June to September 2010.
Season One of The Team aired on Citizen-TV from May till August 2009 weekly with a repeat at the end of 2009 to early 2010 with a viewership of close to 3 million for each episode. Season Two of The Team was broadcast on Citizen-TV from April to August 2010. The second season of The Team on radio is also being broadcast on Radio Jambo.
Conflict, Gender, Corruption, Poverty, Negative Ethnic Stereotyping, Conflict Transformation.
According to the producers, the Team is ranked as number 7 in the most popular programmes on Kenyan television. As a result of the TV, radio, and outreach activities multiple initiatives have started across Kenya. They include the formation of peace organisations in Kisumu, Mombasa, Naivasha, and Eldoret. Furthermore, youths have organised sports, peace events and peace missions. Others took initiative to mediate in conflicts. The Red Cross has taken The Team on board and is organising The Team screenings in their centres. In addition, a pilot project was approved by the Ministry of Education to screen the series in 24 public secondary schools.
- The Team was produced with funding from DfID (UKaid), which is also supporting productions of the series in 10 other countries in Africa including Cote d'Ivoire, DR Congo, Zimbabwe, Guinea, Liberia, Sierra Leone, and Morocco.
- SFCG is an international conflict prevention organisation with offices in 18 countries. SFCG's vision is a world in which individuals, communities, governments, and societies respond to their differences in non-adversarial ways, and where those differences stimulate social progress rather than precipitate violence. Common Ground Productions has produced a wide range of TV and radio drama, news and features programmes, documentaries, and reality and magazine shows.
- MFAF is a Kenyan-Dutch organisation based in Nairobi, working in the field of communication for development. Its activities are based on the premise that free flow of information will build better informed societies on issues like development and democratisation. MFAF's goal is to strengthen the capacity for democracy and human development within societies in Africa through information exchanges, sharing of knowledge, and facilitation of dialogue using media.
Click here to view a video featuring The Team which explores the question "Can a soap opera bring about social change?" This half-hour video episode of the show NOW was broadcast across the United States on the PBS Network, January 1-4 2010.
Search for Common Ground (SFCG), Media Focus on Africa Foundation (MFAF), Department for International Development (DfID), US Agency for International Development (USAID).
The International Bank for Reconstruction and Development/The World Bank
This 16-page report, published by the Extending Service Delivery (ESD) Project of the United States Agency for International Development (USAID), presents the lessons learned from engaging religious leaders in promoting health behaviours in reproductive health and family planning (RH/FP) services in Dadaab refugee camp in Northern Kenya. According to the report, there was increased demand for RH services from women during the programme year, including antenatal care, postpartum care, and sexually tranmitted infection (STI) diagnosis and treatment.
Extending Service Delivery Project website on May 1 2009.
African Media, African Children is the title of the tenth Yearbook of the International Clearinghouse on Children, Youth and Media.
Nordicom website on February 13 2009.
A total of 6,320 adults and adolescents were interviewed in the KNIECSS, including 997 adolescents ages 10 to 14 and 953 of their parents, 1,476 adolescents aged 15 to 19, and 2,894 adults ages 20 and older. Half the respondents were male, just under 20% resided in urban areas, over 90% were Christian, and about 75% of adults were married. Roughly 90% of adult women had children, each had an average of two boys and two girls. Data reveal high levels of education in Kenya - virtually all adolescents (over 95%) had attended school compared with 85% of adults. Among working adults, the main occupation for both men and women was farming.
A large percentage read the newspaper, with 73% of adult males reporting regular usage versus 34% of adult women. While most read a newspaper only 1-3 days a week, 23% of adult men read daily. Over 70% of readers read The Nation, making it the most popular paper in Kenya. Two-thirds to three-fourths of respondents had a radio in their house, and one- to two-thirds of the sample listened to the radio every day. News was the most popular programme across all age groups. Most listeners (80% or more) listened to the radio at home; the remainder, especially males, listened at a neighbour's or friend's house, school, shops, markets, or other commercial outlets. Slightly less than 14% had TV sets in their houses, but whether they lived in a house with one or not, 30% said they watched TV, though less frequently than they listened to radio.
Levels of knowledge about pregnancy prevention were low, with adolescents consistently less knowledgeable than adults. For example, less than 30% of both adolescent (M=17.9%, F=20.9%) and adult groups (M=21.7%, F=29.1%) knew a woman could become pregnant even if she took two birth control pills just before intercourse. Although adults were more likely to know the correct response than were adolescents, the majority still did not have correct information. Far more than half of respondents thought that a man could take the birth control pill to prevent pregnancy while close to 60% of adolescents and nearly 50% of adults did not know that a woman could become pregnant if she had intercourse standing up.
The authors note that: "The low levels of knowledge found in this survey are especially significant. They suggest that while adults in Kenya are often expected to advise young people about sexuality they themselves are inadequately informed. When compounded with other factors deterring parent-child communication, such as shyness and awkwardness, lack of accurate information by adults only adds to the obstacles to communication with adolescents."
73% of adolescent males and 67% of adolescent females could spontaneously name a method of family planning and just under 90% of both genders could name a method after prompting. Adolescent males most commonly recognised the condom while it was the pill for females. Norplant implants and the diaphragm were the least recognised methods among adolescents. The majority of adults, almost 90%, could name any family planning method spontaneously; and 97% could with assistance.
Adolescent females generally knew more methods than adolescent males - 5.4 compared with 5.0. Adolescent males knew 3.9 modern methods and 1.1 non-modern ones, while adolescent females knew 4.2 modern methods and 1.2 non-modern ones. Adults knew more methods than adolescents and adult males knew more methods than adult females. Adult males knew an average of 8 methods - 5.8 modern and 2.2 non-modern. Adult females knew 7.6 methods - 5.7 modern and 1.8 non-modern.
The trends of contraceptive use over the past two decades were compared using data from the 1977-1978 Kenya Fertility Survey (KFS), the 1984 Kenya Contraceptive Prevalence Survey (KCPS), the 1989 and 1993 KDHS's. Results showed that ever-use of any method has risen by over 20 percentage points in the past 15 years, from 29% in 1977-1978 to 49% in 1994. This represents a 70% rise in "ever-use" of contraception during the period. Ever-use of a modern method more than tripled from 11% in 1977-1978 to 39% in 1994. The sharpest rise appears to have been in the ever-use of injectables, which rose from 2% in 1977-1978 to 14% in 1994.
At interview, 15% of males ages 15 to 19 were using a method of contraception, compared with 14% and the modern method of choice for both was condoms. Contraception was higher among adults - 42% of adult males and 36% of adult females were using a method of contraception at the time of the survey. The same proportions of men and women were using modern methods. Among men, the condom was the most commonly used method; among women, it was the pill.
Support for family planning methods was widespread. This includes agreement that smaller families are better amongst both adolescents (M=88%, F=91%) and adults (M=93%, F=94%); that family planning will improve one's standard of living amongst adolescents (M=80%, F=81%) and adults (M/F=87%); that too many pregnancies are bad for a woman's health among adolescents (M=80%, F=85%) and adults (M/F=87%); and that couples who care for each other use family planning among adolescents (M=66%, F=69%) and adults (M=82%, F=78%).
27% of men and 33% of women said they had not spoken in the last year with their spouses about family planning issues. Data did show though that some males do initiate discussions about family planning. Of those who had discussed the subject, 44% of males, compared with 57% of females, said they usually initiated the discussion. Conversations were generally supportive of family planning practices. Nearly one-third of those who had not talked to their spouse about family planning said they wanted to, and roughly one-half also said they intended to speak to him/her.
The majority of adolescents, however, did not discuss any family planning with their parents. Less than half the parents had talked to their teenage children about boy/girl relationships (42%), HIV/AIDS and sexually transmitted infections (STIs) (45%), or sexual relationships (37%) in the previous year. Data also revealed gender-specific communication patterns - fathers were more likely to have talked to their adolescent children about school-oriented topics such as academics and future career, while mothers were more likely to have talked to the children about reproductive health issues. Parents are often the last to be spoken to about such matters; out of 11 individuals listed in the questionnaire, adolescents said they were most uncomfortable talking to fathers (for girls) and mothers (for boys), and were far more comfortable talking to friends, brothers (for males), sisters (for females), and health care workers.
Kekovole, J., Kiragu, K., Muruli, L., and Josiah, P., Reproductive Health Communication in Kenya: Results of a National IEC Situation Survey. Country Report. [PDF]. Baltimore, Johns Hopkins Center for Communication Programs, March 1997.
This 33-page report, published by the Population Council, provides a case study of the Mathare Youth Sports Association (MYSA), a non-governmental organisation (NGO) in Kenya, and its efforts to integrate girls into a community-based, large-scale youth football programme. According to the authors, the case study provides an example of the role of sports in development, as well as its potential to transform gender norms. Specifically, it documents the nature of girls' participation in the organisation, paying particular attention to impediments to their full participation.
Toolkit Sport for Development website on February 12 2009.