Alive & Thrive, funded by the Bill & Melinda Gates Foundation and managed by FHI 360, launched this web-based case study kit focused on sound behaviour change communication (BCC) practices related to infant and young child feeding (IYCF). The resource is drawn from the Alive & Thrive Bangladesh experience in using research findings to craft a national communication strategy and materials for IYCF. It offers short "how to" videos, sample scripts, and hands-on tools that are designed for programme planners and implementers, researchers, trainers, and providers of technical assistance. Anyone who accesses this resource may: hear how trials of improved practices (TIPs) can show which behaviours are feasible from the mother's point of view; watch how one group used concept testing and pretesting to sharpen its TV spots; download a sample pretest discussion guide; and compare "before" and "after" scripts.
Emails from Sandra Kalscheur and Janelle Mackereth to The Communication Initiative on March 15 2012 and March 26 2012, respectively.