Exposure to Soul Buddyz media is quantitatively associated with desired responses amongst various audience segments on several items measuring knowledge and attitudes around disability. E.g. regardless of age and geographical area, exposure to Soul Buddyz on TV was associated with positive attitudes around what people with disabilities are capable of – 27.1% of 8 to 10 year olds with no exposure to TV thought that children with disabilities can do most things, whereas 36.2% with no exposure to Soul Buddyz TV, 38.5% with lower exposure to Soul Buddyz TV, and 45.2% with higher exposure to Soul Buddyz TV did (p=0.024).

Soul Buddyz seemed to have been particularly effective in communicating that one cannot get a disability from spending time with a person with a disability – a demonstration of the impact of Soul Buddyz on destigmatizing people with disabilities.

“It's [Soul Buddyz is] about the disabled and relationships. The disabled are just like us, just because they can't walk it doesn't mean they are stupid or something. This is about friendship. This one had an accident, and his friends did not reject him. They accepted him the way he is.” [Peri-urban child]