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World Cup in My Village

As part of the United Nation's Children's Fund (UNICEF) World Cup in My Village Project, initiated during the Fédération Internationale de Football Association (FIFA) World Cup 2010 in South Africa, the Children's Radio Foundation and local partners in Mongu, Zambia, and Rubavu districts in Rwanda worked with young people to produce radio shows and videos that were broadcast during open-air public viewings of the World Cup football matches. The programme was designed to use the power of football to communicate with young people and encourage them to make their voices heard.

Communication Strategies: 

The public viewing areas were mounted using inflatable air screens and satellite dishes, often in locations with no electricity, in football pitches, open fields, community schools, and refugee settlements. In Zambia, the screens were moved around each night and, according to organisers, viewings attracted 12,000 people. Earlier viewings took place in community schools and later screenings took place at a United Nations High Commission for Refugees (UNHCR) refugee settlement 8 hours away from Lusaka, the capital city of Zambia. The public viewing spaces were also used for community events such as youth football games and educational activities on HIV/AIDS awareness and prevention. According to UNICEF, 20,000 people in Rwanda who are living in isolated communities and are cut off from mainstream sources of information, made use of the public viewing areas in their communities.

As part of this initiative, the Children's Radio Foundation trained groups of young people in each country as youth journalists. In the radio and video workshops, young people learned about interviewing techniques, how to express their opinion clearly, and production of media pieces. Using audio recorders, cameras, and flip video cameras, young people were encouraged to report on issues affecting young people in their communities and to share their experiences and concerns with the rest of the world.

The youth-produced pieces were broadcast and live talk shows held during half-time at the public viewings, complemented by public service announcements on education, child rights, health, and other issues. Programmes were also broadcast on local, national, and international radio stations, and content was posted on the CRF website and disseminated via other social media platforms.

Following the conclusion of the World Cup, the young journalists in Zambia have arranged to work with reporters at a local community radio station to create regular youth programming and to host a talk show for young people in their communities. Acting as peer leaders, they are engaging young people from their communities in the programme. Many of the young journalists have also taken on the role of climate ambassadors, advocating for responsible environmental behaviour in their communities.

The inflatable screens and projectors will also be used by UNICEF Country Offices for future community activities. The project's community partner in Rwanda, Vision Jeunesse Nouvelle, is discussing the possibility of starting a youth radio station based on the philosophy "radio for young people, by young people" with the core group of newly trained youth reporters.

Development Issues: 

Children, Education, Environment, HIV/AIDS, Rights.

Key Points: 

World Cup in My Village was created as a part of UNICEF's support of the 1 Goal campaign, which is designed to get every child into primary school by 2015. The majority of media pieces produced by young people were about how education or the lack of it had affected their lives.

Many young people in Zambia who were interviewed by the youth journalists remarked that they had only ever heard football games on the radio and that it was the first time they had actually seen the players they had heard so much about.

Partner Text: 

United Nation's Children's Fund (UNICEF), Children's Radio Foundation, Vision Jeunesse Nouvelle (Rwanda), Grassroots Soccer (Zambia), and United Nations High Commissioner for Refugees (UNHCR).

Source: 

CRF website and UNICEF website on September 10 2010.

Understanding Community-Based Information Systems in the Millennium Villages

Publication Date
December 1, 2009

This website from newmediadev2009 was a project of a 2009 research seminar developed and taught by Professor Anne Nelson at Columbia's School of International and Public Affairs (SIPA) in New York, the United States (US).

Contact Information: 
Source: 

Email from Anne Nelson to The Communication Initiative on January 11 2010.

http://www.comminit.com/files/pill.jpg

Generation Grands Lacs

Launched in 2006, Generation Grands Lacs (Great Lakes Generation) is an hour-long radio talk show programme for youth produced by Search for Common Ground (SFCG) together with local radio stations in Rwanda, Burundi, and the Democratic Republic of Congo (DRC). The project seeks to support peace between countries in the region by breaking down stereotypes and encouraging dialogue between Rwandan, Burundian, and Congolese university students.

Communication Strategies: 

This 60-minute live phone-in talk show for youth is simulcast on five radio stations in Rwanda, Burundi, and the Democratic Republic of Congo every Saturday afternoon. Each week the show addresses a different theme, such as identity, manipulation by leaders, gender, violence, youth participation in political life, and issues of ethnicity and nationality.

The format includes invited studio guests, pre-recorded interviews, voice-on-the-street interviews, music, and audience call-ins. Listeners participate by calling in, sending short message service (SMS)/text messages, or by sending emails. In collaboration with the Great Lakes Inter-University and Youth Forum, listening sessions are organised in universities and secondary schools each week during the broadcasts, followed by a facilitated discussion. Forum members then gather ideas and concerns from the listeners and feed these into joint planning sessions with the programme journalists from the partner radio stations.

Each week the place of broadcast rotates between Kigali, Bujumbura, and Kinshasa. The radio station webstreams the live broadcast, which is then picked up by the other four stations who broadcast it on FM. Young journalists from the partner radio stations host the programme, and invite callers to phone in - in any of the six major languages of the region.

Development Issues: 

Peace, Youth, Reconciliation

Key Points: 

According to a recent SFCG survey, the programme is listened to by more than 90% of university students in Kigali, Butare, Ngozi (Burundi), and 86% of students in Bujumbura, as well as 57% of students in Bukavu (DRC). Of these listeners, 20% listen regularly in Bukavu, 36% listen regularly in Kigali, and 60% listen "every week" or "almost every week" in Butare, Ngozi, and Bujumbura. Similarly, the programme reaches between 30% and 60% of non-university youth at the survey sites. Survey findings show a strong correlation between listenership and reduced prejudices and positive attitudes.

Partner Text: 

Initial funding from the United States Agency for International Development (USAID), with continued funding from the Belgian Cooperation.

Source: 

"Hello Kigali! Hello Kinshasa!" press release [PDF], January 15 2010; and SFCG website on February 19 2010 and February 24 2010.

Rural Internet Kiosks Project

Rural Internet Kiosks (RIK) is a Kenyan-based organisation that manufactures and distributes movable, recyclable, cost-effective kiosks that operate with satellite connectivity and solar energy to ena

Communication Strategies: 

Rural Internet Kiosks produces kiosks that are independent, freestanding booths functioning on solar power and other forms of renewable energy. Each kiosk houses 3 energy-efficient personal computers. The kiosks are modelled on user-friendly software and hardware and are manufactured and assembled in a "knock-down" format, enabling them to be easily transported and set up in even very rugged regions.

The kiosks have been designed to give access to all users, including children and the disabled. According to RIK, they are also working on ways to use portable USB pen screen readers and accessible websites, which will help the visually impaired access information. Screen readers could also help people who can understand, but not necessarily read, English.

The kiosks are designed to promote entrepreneurship and electronic service delivery within rural and urban settings and, in turn, facilitate e-commerce, e-education, e-health, and e-governance. The organisers say that the kiosks have helped farmers obtain regular updates on weather patterns and produce prices, thereby expanding their revenue. Business start-ups have been able to exploit digital multimedia advertising. The internet kiosks are helping government agencies to create awareness concerning health and environment and reach out to local communities. Through the use of multimedia information outlets, communities can also access information about infectious diseases such as malaria, polio, HIV/AIDS, and tuberculosis. The kiosks also create platforms for the promotion of tele-medicine, which is still in its infancy in most African countries.

The kiosks use the open-source Ubuntu Linux operating system, as well as other open-source software. This virtualisation technology allows up to 10 uses to share a single personal computer (PC).

Development Issues: 

Information and Communication Technology, Economic Development, Agriculture.

Key Points: 

The RIK project was developed by Jitu Patani, also project manager at Rural Internet Kiosk, who has a vision of bridging the digital divide by providing the last mile access to rural or remote communities. RIK is working to help Africa move towards the Millennium Development Goal of Bridging the Digital Divide by year 2015.

Partner Text: 

Rural Internet Kiosks, InterSat, and Userful.

See video
Source: 

eLearning Africa website on February 5 2010.

Radio Salus

Radio Salus (derived from the Latin word "salut", meaning salvation) was established in 2005 at the National University of Rwanda as a result of a project implemented by the United Nations Educational

Communication Strategies: 

Radio Salus broadcasts 24 hours a day, seven days a week, and organisers say its programming reaches the entire population of Rwanda, as well as neighbouring communities in DRC and Burundi.

The radio station team, which includes professional journalists and journalism students, produces a variety of news, educational, and entertainment programming broadcast in Kinyarwanda, Swahili, English, and French. According to organisers, each week more than 25 different programmes are broadcast on a broad range of topics including education, agriculture, health, HIV/AIDS, Rwandan history, news, conflict management, sports, and coffee (a long-established, but not well understood industry in the country).

In advance of the August 2009 elections, journalists from the station received training specific to election coverage, including election laws and rules, understanding the Rwandan journalists' code of conduct during elections, the professional standards of free and fair elections, and covering elections independently and professionally.

According to the radio station, the training of students and professionals at the radio station has become a key determinant in diversifying media programming in Rwanda and in building confidence in private radio as a viable means of mass media. Radio Salus has reportedly also managed to empower Rwandan youth, women, and disabled people. Through its educational programmes on economy, environment, HIV/AIDS, health and history, organisers say that it has become a socio-economic development tool for many Rwandans. For example, Radio Salus has contributed to educating local small businessmen and women on how to advertise their products and services. In addition, it has supported and promoted young artists by giving them the opportunity to publicise their new songs.

Development Issues: 

Democracy, Media Development.

Key Points: 

As of November 2008, more than 100 young journalists had received training through Radio Salus, and many students continue to work there as trainee journalists. The station's sports programme has been rated the top radio programme in the country.

Partner Text: 

United Nations Educational, Scientific, and Cultural Organization (UNESCO).

Contact Information: 
Source: 

National University of Rwanda website and UNESCO website - both accessed on January 12 2010.

Youth Empowerment through Arts and Media (YETAM)

Initiated in 2008, the Youth Empowerment Through Arts and Media (YETAM) project is an initiative by Nokia, Plan International, and local partners which seeks to give youth the skills and tools to communicate at local, national, and global level about issues impacting on their lives. Through arts, traditional media, and new media tools, youth engage in the community development process and beyond.

Communication Strategies: 

Using mapping, participatory video, visual arts, and performing arts as a means of investigation and expression, youth, aged 12-18, work in small teams to identify resources and challenges in their communities, understand more about causes and effects of key issues impacting on youth, and learn about different viewpoints held by community members and community leaders around those issues. They then produce arts and media about the issues and develop an action plan to raise awareness and community support to begin resolving the issues. By developing youths’ communication and leadership skills, coupled with technology education and practice with information and communication technologies (ICTs), YETAM seeks to open new possibilities for youth so that they are more able to engage using 21st century skills. The importance of ownership and commitment to local development is emphasised, and the methodology is designed to form capable and positive community leadership for the future.

The arts and media are also used as a starting point to raise issues and youth viewpoints with district and national leaders and the public, and to advocate for change. At the same time, the youths’ materials are posted on the web so that the public can learn more about issues and get involved. Rather than hearing about youths' viewpoints via foreign and/or adult journalists, the YETAM project allows youth to claim their own place and directly debate and discuss the issues they care about. Curricula based on the youth’s key issues and video/arts materials are developed and used to engage additional groups in the 6 African focus countries, and an on-line curriculum for the "Global North" allows youth not living in Africa to better understand the issues and learn how to get involved. The web allows cross-country and global interaction among youth, building confidence and motivating them to continue moving forward.

In each country, the YETAM programme involves youth, teachers, local media, and arts organisations in a 1-week training of trainers, followed by a 2-week training programme with secondary school youth. A local follow-up plan is created by the youth, teachers, and local partners for organisation and continued advocacy by the youth, refresher training, and additional arts and media work around the identified issues.

Some 350 youth (according to the 2008 annual report) participated in direct skills training workshops on arts and media, including new media tools, such as mobile phone technology and applications, internet, search engines, social media, 'Flip' cameras, mobile internet, and mobile video production and editing.

According to YETAM, collectively the youth have produced around 100 short videos, 100 art works, several theatre pieces, hundreds of photographs about their lives, newspapers, and community murals on themes pertinent to them. Sixty staff, teachers, and partner organisations have been trained on child rights, child participatory facilitation methodologies, arts and media as tools for development and advocacy, and social media/new technology. About 1500 community members in 25 communities have attended events and discussions related to these materials.

Click here to view these materials on YouTube. (To turn on the captions option to see subtitles, click on the triangle at the bottom right corner of the video player. A red ‘cc’ button will appear. Click on the small triangle to the left to select language options). Some of the materials are also available on the Plan Virtual Villages website. The current redesign of the YETAM website will additionally provide a space for school-school communication and joint projects and learning across Africa and between African countries and the "Global North".

Development Issues: 

Youth, Gender, Education, Rights

Key Points: 

According to YETAM, children and youth in Africa, in general, are not expected to speak up or speak out in their families or communities; nor do they have an equal seat at the table in national and global dialogue about issues that impact them. In order to be effective in local, national, and global dialogue, children and youth need to have access to skills and tools to develop analytical abilities and leadership behaviours, and to be effective communicators. They also need access to the places where these discussions are taking place. YETEM therefore seeks to address these issues at a local and global level.

Partner Text: 

Nokia, Plan International

See video
Source: 

Email from Stefanie Conrad on August 20 2009 and Plan and Nokia Annual Report 2008 [PDF] on November 14 2009.

Sinigurisha Campaign

Initiated in May 2009, "Sinigurisha" ("I am not for sale") was a 6-month HIV prevention campaign in Rwanda working to warn against cross-generational sex involving both older men and older women.

Communication Strategies: 

The first message of the campaign was "Gifts don't equal sex. You always have the right to say no!". With this message, the campaign sought to empower youth to say "NO" to cross-generational sex by increasing their awareness of their fundamental right to say "NO" to sugar daddies and sugar mommies, regardless of what gifts or money they are promised or have already received. In this first phase of the campaign, 85 billboards were placed across the country to remind young people of their right to say no to "Shuga Dadis" and "Shuga Mamis".

The second phase of the campaign sought to combat peer pressure as a key driver of cross-generational sex. The message "True Friends Don't Put Me at Risk!" draws upon studies conducted in 2008 in Kigali and all four Rwandan provinces that showed that peer pressure is a key factor encouraging young girls and boys to engage in cross-generational sex. Some young girls are even acting as "pimps" - making connections between their friends and older men, often in exchange for money or gifts. Sinigurisha urges young people to resist and challenge peer pressure, emphasising that true friends would never put their friends at risk.

The third phase of the Sinigurisha campaign urged youth to stand together against cross-generational sex and to focus on achieving their future hopes and dreams. The message was "There is NO price that will buy my future!". This phase of the campaign is based on research that indicated that low self-esteem influences youth to engage in cross-generational sex. Young people feel pressured to have material goods such as fashionable clothes, jewellery, and cell phones, which leads them to accept short-term gifts given by sugar daddies or sugar mommies and puts them at increased pressure for cross-generational sex.

The campaign called on all Rwandans - not just youth - to engage in the fight against cross-generational sex. The campaign also reached out to opinion leaders, teachers, parents, and communities with the message that sugar daddies and sugar mommies should be considered "Enemies of Rwanda's Bright Future." According to the organisers, the commitment of political, religious, and other opinion leaders to sensitise and mobilise communities is especially important. They can play an important role in encouraging society as a whole to first acknowledge that cross-generational sex is wrong, shameful, and risky, and then to stop it.

In addition to appearing on billboards, the campaign's messages were broadcast in television and radio spots, and publicised via print materials and community events. Orange wristbands were distributed which announced that the wearer is not for sale.

Three films were also produced to support the campaign and were broadcast on Rwanda TV. The films were produced with the help of a theatre competition carried out in 60 schools (in 14 districts) as part of the Abajene! youth movement. A local non-governmental organisation (NGO) called RAPP (Rwandans Allied for Peace and Progress) trained teachers and students in forum theatre techniques. Following that, two rounds of competitions were held where schools wrote and performed their own plays. The three winning plays were made into short films by RAPP together with the student actors who wrote and performed the original plays.

Development Issues: 

HIV/AIDS

Key Points: 

Cross-generational sex refers to sexual relationships between girls and older men (sugar daddies), and boys and older women (sugar mommies) - often in exchange for gifts and money. Evidence suggests that cross-generational sex happens in Rwanda.

  • Girls aged 20-24 are five times more likely to be infected with HIV than boys of same age (Rwanda Demographic and Health Survey (DHS), 2005);
  • One out of 10 girls has her first sexual experience with a man who is 10 or more years older (Rwanda Behaviour Surveillance Survey (BSS), 2006);
  • Since older men are much more likely to be infected with HIV than younger boys, young girls appear to be getting infected by older men, rather than by boys of their own age (Rwanda DHS, 2005).


According to organisers, cross-generational sex increases the risk for sexually transmitted infections, including HIV, and for unwanted pregnancies - all of which can lead to school drop-out and family conflict. As a result, cross-generational sex can cause girls to be less productive in schools and at the work place.

Some of the factors that lead to cross-generational sex include the following:

  • "Permissive" environments that make cross-generational sex "easier". These include: (a) homes: where "trusted" family members or friends target domestic workers or younger family members. (b)schools: where sugar daddies and mommies target students by pretending to be family members to pick up students during breaks or weekends. (c) hotels: where sugar daddies and mommies believe they won't be caught. (d) cars: where sugar daddies and mommies give lifts to boys and girls in need.
  • Peer pressure within an urban network of girls who act as "pimps" - making connections between their friends and older men - often in exchange for money or gifts.
  • Economic need among youth who seek out older partners with money to buy material goods that make them more "cool", to pay for their school fees, or to get a job.
  • Loneliness and the desire for sexual gratification among older men and women lead to them seeking younger partners.
Partner Text: 

National AIDS Control Commission (Commission Nationale de Lutte Contre le Sida, CNLS), Ministry of Youth, United States President's Emergency Plan for AIDS Relief (PEPFAR), and Population Services International (PSI).

Source: 

African Press website on November 9 2009 and July 28 2010; Ministry of Youth website on November 9 2009 and press releases from Ministry of Youth (issued May 23, July 23, and October 8 2009).

Internews Peace-Building Films

Internews, an international media development organisation, produced a series of 12 documentaries designed as part of a peace-building project to help populations of Rwanda and Eastern Democratic Repu

Communication Strategies: 

Internews Europe worked with local journalists to produce the 12 documentaries, which were filmed in both countries and tell stories of everyday life involving music, sport, and village events. The films seek to familiarise communities on both sides of the conflict-affected border with each other and to show how they can live together in peace. The productions were also broadcast on local television and radio stations in both countries and were broadcast daily on public buses and a ferryboat in the DRC.

The following 4 films are being shown in screenings in the Rwandan capital, Kigali, and on the "Hillywood Country Tour" (nicknamed for Rwanda's hilly countryside):

  • Les Enfants de Dieu (Children of God): The film examines the various activities of family planning organisations in internally displaced persons camps. It describes family planning options and how women can access these methods, and discusses the new, more open attitude of the Catholic Church regarding family planning.
  • Special Koffi: This movie features Congolese music star Koffi Olomide. Olomide once performed at a stadium in Kigali, Rwanda, where he explained how natural it is for music and musicians to cross borders.
  • A Letter to My Daughter: This film was produced in French and Kinyarwanda with English subtitles. A young Congolese journalist is shocked when she interviews victims of domestic violence in Rwanda and Congo.
  • 24h in Mutubo Camp: This film shows the Hutus ex-combatants in a transit camp in Rwanda. Click here to watch this film.
Development Issues: 

Conflict.

Key Points: 

According to the organisers, since November 2008, public screenings of the documentaries by Internews' office in Rwanda have led to nearly 20,000 people returning from all parts of the country and Eastern Congo.

A Letter to My Daughter was nominated for an Award in the international documentary category of the International Film Festival South Africa, which took place in November 2009, and was selected for the Radar Hamburg Film Festival that same month in Hamburg, Germany.

Internews is an international media development organisation whose mission is to empower local media worldwide to give people the news and information they need, the ability to connect, and the means to make their voices heard.

Partner Text: 

Funding provided by the United Kingdom (UK) Department for International Development (DFID).

Contact Information: 
Source: 

Internews website on September 23 2009.

Women Building Peace and Preventing Sexual Violence in Conflict-Affected Contexts: A Review of Community-Based Approaches

Author: 
Annalise Moser
Publication Date
October 1, 2007
Affiliation: 

UNIFEM

This United Nations Development Fund for Women (UNIFEM) document focuses on specific thematic areas of good practice in the prevention of sexual and gender-based violence (SGBV) and women's participation in peacebuilding. The study was developed as a background document to inform programming and advocacy within the context of UNIFEM programming, and builds on country-level visits conducted in early 2007. The programme is supported by the United Kingdom’s Department for International Development (DFID).

 

The study looks at five areas of intervention:

Contact Information: 
http://www.comminit.com/files/thumb_WomensBuildingPeaceAndPreventingSexualViolence_eng.jpg

Urungano (Generation)

Urungano (Generation) is a youth radio programme, launched by Search for Common Ground (SFCG) in Rwanda in 2008, which is designed to give young people, especially girls, a platform to explore and dis

Communication Strategies: 

Each week, the hosts of the show conduct all the interviews as well as plan and lead the show. The girls typically begin their programme with a teenage chat and then work their way into discussions of such issues as underage marriage and child labour. Throughout the weekly programme, they move the conversation toward understanding how they, the next generation of Rwandan women, can empower themselves to build a better future. Designed to ensure that girls get their fair share of time on air, the team is designed to represent the diversity of youth in the capital, with a range of backgrounds and life experiences.

The first edition of Urungano focused on the subject of rural-urban migration. SFCG reports that Kigali is the world's fastest growing city and that the government is trying to remove its slums, while more and more people flood to the city. Rural-urban migration is therefore a subject about which people have an opinion. In addition to featuring the voices of youth from the countryside and the capital, the young journalists also interviewed a representative of the Ministry of Youth to ask him about the government's response to the situation. Between popular songs, sound clips, and jingles, the show also featured a studio discussion between two teenagers - one from the countryside and one from the city - who shared their perspectives on this trend and how it affects their lives.

The 2008 season ended with a 2-part series on the issue of street children. The segments looked at the realities of life on the street, including the challenges encountered during ordinary daily tasks like eating and sleeping. The coordinator of one of Kigali's centres for street children spoke on the show to share his perspectives on the realities faced by kids living on the streets. In the second programme, the young journalists spoke directly to former street children who are now living in rehabilitation and care centres. The programme highlighted services available to children looking to leave the streets, including education and housing. The kids interviewed told of their life in the streets, their battles with drug and alcohol abuse, and their lives away from family and friends. One former street child who has returned to his family told SFCG how proud he is that he left the streets.

In 2009, in commemoration of the genocide in Rwanda, Urungano focused on reconciliation. The reporters went into the countryside and found a mutual support group of genocide victims and perpetrators who, despite their tragic past of conflict, travel together from village to village to teach and model reconciliation. By selecting this topic, the girls sought to explain their vision of the Rwanda in which they want to live.

Urungano is broadcast on both Kigali's Contact FM and Radio Salus in Butare on Saturdays at 5pm (GMT+2), and can be heard online at the same time on the Contact FM website.

Development Issues: 

Youth

Key Points: 

SFCG uses media, including both radio and television, across its 19 programmes around the world, including in the Great Lakes region.

Partner Text: 

European Commission, United States Agency for International Development (USAID), Search for Common Ground, Contact FM, Radio Salus

Source: 

SFCG website on April 21 2009; and "A Reminder of Radio's Power" [PDF], by Chris Plutte, The Philadelphia Enquirer, on April 21 2009 and May 11 2010.

Soul Beat Africa

A collaboration between the Soul City Institute for Health and Development Communication and The Communication Initiative. Offers a space to access and share knowledge (currently over 6500 knowledge items), as well as network around a wide range of development issues with a focus on media and communication for social change in Africa. Our current subscriber network consists of over 16,000 members. To join, click here. To discuss partnership please contact Anja

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Featured

This inaugural International SBCC Summit 2016 will bring together the global community of social and behaviour change communication (SBCC) organisations, professionals and researchers to advance the practice of SBCC.

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

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Experiences

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

Since 2014, the Agritools multi-media project is providing an online platform to document and better understand the use of information and communication technologies (ICTs) in the field of agriculture, fisheries, and livestock. The platform was created in order to provide a forum to exchange information, ideas, and resources related to the use...

Launched in Ghana in January 2013, No Yawa is a youth project developed by Marie Stopes International Ghana (MSIG), DKT International, and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication to the provision of youth friendly SRH services. No Yawa seeks to improve knowledge and...

"Our vision is for all African children to have enough stories in a language familiar to them to practise reading and learn to love reading."  South African Institute for Distance Education (SAIDE)

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

Launched in 2014, Mpa, Mpa Nkuwe (Give Me and I Will Give You) is a communications programme in Uganda to share conservation and development messages through alternative media, such as talk shows, music videos, and comic strips. The first activity in the programme was the production of Imagine Bwindi, a music and video project to celebrate the...

Launched in April 2013, Le Journal Rappé is a weekly Senegalese video show in which two rappers (Cheikh 'Keyti' Sene and Makhtar 'Xuman' Fall) present the news in a rhyming rap format. Created to provide an alternative source of media, particularly for young people in Senegal, the series is designed to offer the news in a different format while...

Since 2012, Fahamu has been working with communities in Kenya to engage in participatory budgeting processes to help guide and direct public spending. Working with local government representatives, community activists, and existing social movements, citizens collectively identify priorities and make decisions about public monies. The projects...

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Strategic Thinking

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

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Findings suggested that truckers and female sex workers who effectively use condoms and regularly check their HIV status were motivated by a responsibility to their families, as well as their personal safety.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

"Formative research highlighted the shared concerns of Somalia’s youth and their aspirations for the future to inform the production of an interactive drama and radio phone-in."

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"The study reveals that for both Malawi and Tanzania, there is clear demand for climate information services via radio and mobile phone. Both radio and mobile phones are in common use, and are rated by farmers and pastoralists to have great potential as effective and trusted channels where they can access various climate information services...

 

"Programmes that promote handwashing are diverse and vary in scope. The content of this module is designed to be adapted to a variety of programmes."

This handwashing promotion evaluation guide is designed to explain planning and implementing monitoring and evaluation (M&E) for handwashing promotion programmes. The...

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Materials

This toolkit was published to help radio stations produce interactive programming that encourages audience participation through call-ins, while also managing associated risks involved. As stated in the guide, "Audience participation shows are not only the most popular radio format, they are also the most risky as callers can take over and...

This Ebola Communication Preparedness Implementation Kit (I-Kit) is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD)...

"Advocacy is defined as: A strategic effort to achieve change by creating political commitment and an 'enabling' environment. In immunisation, this means, for example, ensuring decision makers have the information and evidence to make good decisions about existing and new vaccines..."

This toolkit provides practical tools and resources to facilitate the use of multi-stakeholder, citizen-led dialogue processes to promote socio-political change. The proposed methodology is based on observations at several local dialogue processes initiated by civil society around crucial challenges experienced in their communities. The input...

Based on lessons learned from media coverage of the 2014 Ebola epidemic in West Africa, this guide was produced to help journalists and the media industry to "deliver a more public-interest oriented service geared towards combating the spread of the disease." According to the guide, the quick spread of Ebola, as well as the prevalence of other...

This hygiene advocacy toolkit is an evidence-based resource that outlines why hygiene must be a priority in the Post-2015 sustainable development agenda and goals (SDGs). It was developed by the Global Public-Private Partnership for Handwashing (PPPHW), in cooperation with the UNICEF/World Health Organization Joint Monitoring Programme (JMP)...

This training manual was produced to help build the capacity of village health teams (VHTs) in Uganda to promote healthy practices before, during, and after childbirth and to monitor maternal health care–seeking and pregnancy outcomes in their communities. The manual outlines training approaches and activities, and provides background...

Published by Integrated Communications Worldwide Events (ICWE), the 2015 eLearning Africa Report "provides a comprehensive overview of the impact technology is having on education and development throughout the continent." According to the editor, "as technology continues to drive development in Africa and fuel the economic growth of economies...

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

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Evaluations

"There is evidence of strong fidelity in training and delivery of program tools and messages at higher FLW [frontline worker] levels, but gaps in the reach of these to community volunteers and mothers and variability between regions could limit the potential for impact. Strengthening the linkages between HEWs [health extension workers] and...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

"...the widespread penetration and use of phones in Somalia meant that it was appropriate for reaching hard-to-reach communities and represented a relevant mechanism to deliver health and water, sanitation and hygiene (WASH) information."

"The radio magazine and discussion programme Nyakati Zinabadilika (Times are Changing) aimed to empower individuals and communities to adapt to changing weather patterns. Research suggests that the programme helped people to address climate-related issues in three main ways. First, it improved skills, confidence and motivation. Second, it...

"People who listened to a radio drama and magazine programme about child health and nutrition in Somaliland knew more than non-listeners about how to prevent and treat children’s illnesses, and practised what they learned."

This 41-page research report discusses how debates between candidates during elections affect voting behaviours, based on research conducted in Sierra Leone during the 2012 Parliamentary elections. Researchers collaborated with Search for Common Ground to host, film, and screen structured inter-party debates. Debates were held in 14 competitive...

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Digital

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

Farm Radio International is offering an online farmer radio programme e-course and competition for radio broadcasters in sub-Saharan Africa who are involved in producing radio programmes for farmers. This online course seeks to "help radio broadcasters make an engaging, entertaining and informative farmer radio program." Participants will be...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

Since 2014, the Agritools multi-media project is providing an online platform to document and better understand the use of information and communication technologies (ICTs) in the field of agriculture, fisheries, and livestock. The platform was created in order to provide a forum to exchange information, ideas, and resources related to the use...

Launched in Ghana in January 2013, No Yawa is a youth project developed by Marie Stopes International Ghana (MSIG), DKT International, and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication to the provision of youth friendly SRH services. No Yawa seeks to improve knowledge and...

"Our vision is for all African children to have enough stories in a language familiar to them to practise reading and learn to love reading."  South African Institute for Distance Education (SAIDE)

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

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Awards

The African Media Initiative is calling for entries to its Zimeo Excellence in Media Awards 2015, which seek to recognise "meritorious individuals and organizations that, in their writings, productions or support for media development, demonstrate the highest standards of professionalism, focus and impact." The awards, which will be offered...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Launched in 2013 by The Womanity Foundation with the vision of supporting innovative and effective solutions focused on violence against women, this annual award seeks to identify evidence-based programmes and then to find and support partner organisations that...

The International Center for Journalists (ICFJ), with the support of Johnson & Johnson, is hosting a contest to recognise "the best media coverage of maternal and child health and other urgent health matters such as Ebola and vaccination" in Sub-Saharan Africa and the BRIC nations (Brazil, Russia, India, China). Journalists from these...

Applications are invited for the New Directions for Climate Communication Research Fellowship, which seeks to encourage researchers with an interest in communication and media around climate change to think creatively about new directions for research. Funded by the International Association for Media and Communication Research (IAMCR) and...

The AfricaSan Awards are dedicated to "recognising outstanding efforts and achievements in sanitation and hygiene in Africa which result in large-scale, sustainable behavior changes and tangible impacts." The awards were created to raise the profile of sanitation and hygiene by drawing attention to successful approaches and promoting excellence...

Young South Africans aged between 13 and 25 are invited to submit entries for the "My Rights, My Freedom" writing competition. Launched by FunDza Literacy Trust in commemoration of Human Rights Day, participants are requested to write an essay about which human right means the most to them and why, or write a story that illustrates the...

The African Network for Strategic Communication in Health and Development (AfriComNet) invites entries for the 2015 annual Awards for Excellence in Health Communication in Africa. The purpose of the AfriComNet Awards are to:

  • recognise outstanding contributions made by individuals/organisations in the field of...

The Taco Kuiper Award recognises excellence in investigative journalism in South African print media. The Award can be made to a journalist or team of up to three journalists for a single story or a series of up to six related stories published or broadcast in 2014. The entries must deal with issues and events affecting South Africa.

Media in the Southern African Development Community (SADC) are invited to submit entries for the 2015 SADC Media Awards competition.

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Print

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

"There is evidence of strong fidelity in training and delivery of program tools and messages at higher FLW [frontline worker] levels, but gaps in the reach of these to community volunteers and mothers and variability between regions could limit the potential for impact. Strengthening the linkages between HEWs [health extension workers] and...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This Ebola Communication Preparedness Implementation Kit (I-Kit) is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD)...

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

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Radio

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

This toolkit was published to help radio stations produce interactive programming that encourages audience participation through call-ins, while also managing associated risks involved. As stated in the guide, "Audience participation shows are not only the most popular radio format, they are also the most risky as callers can take over and...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

Farm Radio International is offering an online farmer radio programme e-course and competition for radio broadcasters in sub-Saharan Africa who are involved in producing radio programmes for farmers. This online course seeks to "help radio broadcasters make an engaging, entertaining and informative farmer radio program." Participants will be...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

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Television

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

Launched in April 2013, Le Journal Rappé is a weekly Senegalese video show in which two rappers (Cheikh 'Keyti' Sene and Makhtar 'Xuman' Fall) present the news in a rhyming rap format. Created to provide an alternative source of media, particularly for young people in Senegal, the series is designed to offer the news in a different format while...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

Based on lessons learned from media coverage of the 2014 Ebola epidemic in West Africa, this guide was produced to help journalists and the media industry to "deliver a more public-interest oriented service geared towards combating the spread of the disease." According to the guide, the quick spread of Ebola, as well as the prevalence of other...

 

"Programmes that promote handwashing are diverse and vary in scope. The content of this module is designed to be adapted to a variety of programmes."

This handwashing promotion evaluation guide is designed to explain planning and implementing monitoring and evaluation (M&E) for handwashing promotion programmes. The...

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