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Pesinet Child Mortality Pilot Programme

Founded in September 2007, Pesinet is a non-profit organisation that has introduced a pilot project in Mali to reduce child mortality with the help of house-to-house visits and mobile phones. With the help of a micro-insurance scheme, healthcare agents perform weekly checkups on children and send the results to a doctor for evaluation through a Java application.

Communication Strategies: 

According to Persinet, there are three main barriers to medical treatment for children in Mali. The first is a geographic barrier, particularly in rural areas. The second is family finances, and the third is what organisers call an "attitude barrier" - many people wait until illnesses are severe before visiting a doctor. The objective behind Pesinet's system is to overcome all three barriers. First, healthcare agents directly visit homes of children enrolled in the programme so that families don't have to go to a healthcare centre. Second, families pay a nominal monthly fee to enrol, which acts as micro-insurance covering the healthcare agents' visits, doctor's visits, and half the price of medication (if a child needs it). Finally, agents make home visits weekly, so potential illnesses can be detected early.

The healthcare agents carry mobile phones on their visit. They look for five key symptoms (fever, vomiting, diarrhoea, coughs, and weight loss), record the data on a Java mobile application, then send the data to a doctor at the local health care centre. Organisers say the system is designed to be simple and easy to use. Once the doctor receives the agents' data, he or she can provide immediate feedback and recommendations. The mobile technology allows for a model where a greater number of children can be reached with just one doctor.

Click here to view a short flash animation which explains the key steps of the Pesinet service of early detection and treatment of children's illnesses.

Development Issues: 

Child Mortality, New Technologies

Key Points: 

Organisers say the programme has faced challenges in its pilot phase, primarily in creating trust among potential subscribers in a no-prevention culture, and in creating a self-sustaining business plan. It takes a long time to build trust with families and convince them that micro-insurance is a worthwhile investment. Although the price of the programme is kept low in order to remain affordable for families, this means that the break-even point can only be reached with a great volume of children enrolled. Organisers estimate the programme will be able to self-support once it reaches 1,500 children (with six healthcare agents) or 2,000 children (with ten healthcare agents).

In addition, the programme only covers the top three illnesses that result in child mortality (respiratory illnesses, diarrhoeal diseases, and malaria); and treatment for chronic diseases is not included in the half-priced medication coverage. However, according to a study performed by the Malian Ministry of health, 96% of the mothers enrolled in the programme reported being satisfied with the service, and 99% said they would recommend Pesinet to friends and family.

Partner Text: 

Pesinet

Contact Information: 
Source: 

MobileActive.org website on January 4 2011.

Voices from the Ground

From Panos London, this blog follows the lives of five people working and living in developing countries, tracking their experiences in relation to the Millennium Development Goals (MDGs).

Communication Strategies: 

Voices from the Ground, December 1 2010 is an online platform for recording the challenges, frustrations, and successes of people affected first-hand by the impacts of the MDGs. Their experiences are recorded by Panos London local journalists in those countries who tell those experiences as first person. The bloggers' stories are told as they happen and feature people from around the world:

  • Northeast India: Takhelchangbam Ambravati (known as Ambra) is a grassroots volunteer with a local non-governmental organisation (NGO) near Imphal, the capital of the northeastern state of Manipur. She visits local women to collect information about human rights violations, domestic violence, and trafficking.
  • Pakistan: Zubaida Noor is working with women in a small village in Khyber Putkunkwa, previously known as North-West Frontier Province, who lost their homes in the recent floods. Her NGO, the Noor Foundation, focuses on women's education, health, and emancipation.
  • Jamaica: Dr Tracy Evans-Gilbert is head of the paediatric HIV programme at the Cornwall Regional Hospital, Montego Bay's main public hospital. Part of her job is to trace HIV-infected children who are not receiving treatment and babies with unknown status born to HIV-infected women.
  • Mali: As a housewife in the village of Tamala in the south of Mali, Sali Samaké has to fetch water every day to do the cooking and washing for her family. She is also one of thousands of small farmers trained by the Malian government to monitor rainfall.
  • Brazil: Dagmar Rivieri Garroux, known as Tia Dag (Auntie Dag), runs Casa do Zezinho, a school in one of south Sao Paulo's favelas. By offering social, cultural, and artistic activities for children, Tia Dag and the teachers aim to prevent them from joining Sao Paulo's criminal gangs.
Development Issues: 

Children, Economic Development, Education, Gender Equity, Maternal Health, HIV/AIDS, Health, Environment.

Contact Information: 
Source: 

Email from Tia Jeewa to The Communication Initiative on October 15 2010; and Voices from the Ground blog, December 1 2010. Image credit: Sanjit Das / Panos Pictures

Understanding Community-Based Information Systems in the Millennium Villages

Publication Date
December 1, 2009

This website from newmediadev2009 was a project of a 2009 research seminar developed and taught by Professor Anne Nelson at Columbia's School of International and Public Affairs (SIPA) in New York, the United States (US).

Contact Information: 
Source: 

Email from Anne Nelson to The Communication Initiative on January 11 2010.

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The View from Above

Author: 
Pierre Sibiry Traoré
Publication Date
February 1, 2010
Affiliation: 

International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)

From the "Farm Services" Issue 53 of ICT Update, this article discusses how very high resolution imagery (VHRI) made by sensors on satellites gives West African farmers data on soil fertility and land

Source: 

ICT Update Issue 53, February 2010. Source image: ICRISAT

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Jigi ma Tignè (Hope Is Allowed) Radio Drama

Launched in April 2009, Jigi ma Tignè is a 74-episode serial radio drama produced and broadcast for Malian audiences by Population Media Centre (PMC).

Communication Strategies: 

The drama aired on the national broadcaster on Mondays, Wednesdays, and Fridays, and was additionally broadcast on 50 community radio stations across the country. (Five sample episodes may be listened to on the PMC website.)

One of the storylines focuses on family planning and features Guedjouma, a 40-year old peasant farmer who has 2 wives. He has 4 children with his first wife and 3 children with his second wife and has no interest in using family planning. In the story, his second wife is pregnant with her fourth child and is suffering to get through the pregnancy. She goes into labour and experiences acute haemorrhaging; both she and the baby die. Guedjouma is left penniless from the exorbitant medical expenses he has spent in trying to save his wife and child. Another storyline focusing on HIV and AIDS features Paul, an 18-year-old who works part-time for his idol, Mr. Kandé, a rich, promiscuous businessman. After Paul allows himself to be seduced by an older woman, he begins to develop symptoms of a sexually transmitted infection (STI), which he fears might actually be a sign that he has HIV.

To help create a culture of support and acceptance for those living with disabilities, another storyline features Dado, a 30-year old young woman who is not yet married and who was forced to drop out of school early because of her disability. At a low moment in her life, Dado meets Niagalé, who tells her about an organisation (Trickle Up) that can help Dado to develop a small business to help her earn some money to support herself and her baby. Dado is initially discriminated against but, through perseverance and community support, she is able to open her own boutique. Niagalé also introduces Dado to a nice barman, who falls in love with Dado and accepts her child as his own. PMC worked closely with Trickle Up, a United States-based organisation working with disabled people in northern Mali, and the Malian Federation of Associations working with Handicapped Persons (FEMAPH). To further understand the issues, PMC also conducted several ethnographic studies of Trickle Up beneficiaries, resulting in Dado's storyline (which evolved out of a real-life story about a female beneficiary of Trickle Up's micro-loan programme).

Development Issues: 

Disability, Reproductive Health, HIV/AIDS

Key Points: 

According to PMC, Jigi ma Tignè is a mainstay in the lives of millions of Malians, and the disability storyline has helped to uplift those living with disabilities and reduce stigma associated with having a disability.

Jigi ma Tignè is a follow-up to PMC's first radio serial drama in Mali, Cesiri Tono ("Fruits of Perseverance"). Cesiri Tono addressed issues of child slavery and the link between this problem and poverty-inducing factors such as unwanted pregnancy and HIV/AIDS. The radio serial drama went on the air in November 2004 and was completed in October 2005. The programme was broadcast by 169 community radio stations in Mali, Côte d’Ivoire, and Burkina Faso. The Ashoka Foundation awarded PMC the Changemakers Innovation Award in their global competition for the most creative programmes designed to prevent human trafficking.

Partner Text: 

Population Media Centre (PMC), the United States Agency for International Development (USAID), Trickle Up, and the Malian Federation of Association working with Handicapped Persons (FEMAPH).

Contact Information: 
Source: 

Population Media Centre newsletter, Fall 2009 [PDF]; PMC website on December 15 2009 and August 27 2010; and email from Emily Frazier to The Communication Initiative on October 18 2010.

Youth Empowerment through Arts and Media (YETAM)

Initiated in 2008, the Youth Empowerment Through Arts and Media (YETAM) project is an initiative by Nokia, Plan International, and local partners which seeks to give youth the skills and tools to communicate at local, national, and global level about issues impacting on their lives. Through arts, traditional media, and new media tools, youth engage in the community development process and beyond.

Communication Strategies: 

Using mapping, participatory video, visual arts, and performing arts as a means of investigation and expression, youth, aged 12-18, work in small teams to identify resources and challenges in their communities, understand more about causes and effects of key issues impacting on youth, and learn about different viewpoints held by community members and community leaders around those issues. They then produce arts and media about the issues and develop an action plan to raise awareness and community support to begin resolving the issues. By developing youths’ communication and leadership skills, coupled with technology education and practice with information and communication technologies (ICTs), YETAM seeks to open new possibilities for youth so that they are more able to engage using 21st century skills. The importance of ownership and commitment to local development is emphasised, and the methodology is designed to form capable and positive community leadership for the future.

The arts and media are also used as a starting point to raise issues and youth viewpoints with district and national leaders and the public, and to advocate for change. At the same time, the youths’ materials are posted on the web so that the public can learn more about issues and get involved. Rather than hearing about youths' viewpoints via foreign and/or adult journalists, the YETAM project allows youth to claim their own place and directly debate and discuss the issues they care about. Curricula based on the youth’s key issues and video/arts materials are developed and used to engage additional groups in the 6 African focus countries, and an on-line curriculum for the "Global North" allows youth not living in Africa to better understand the issues and learn how to get involved. The web allows cross-country and global interaction among youth, building confidence and motivating them to continue moving forward.

In each country, the YETAM programme involves youth, teachers, local media, and arts organisations in a 1-week training of trainers, followed by a 2-week training programme with secondary school youth. A local follow-up plan is created by the youth, teachers, and local partners for organisation and continued advocacy by the youth, refresher training, and additional arts and media work around the identified issues.

Some 350 youth (according to the 2008 annual report) participated in direct skills training workshops on arts and media, including new media tools, such as mobile phone technology and applications, internet, search engines, social media, 'Flip' cameras, mobile internet, and mobile video production and editing.

According to YETAM, collectively the youth have produced around 100 short videos, 100 art works, several theatre pieces, hundreds of photographs about their lives, newspapers, and community murals on themes pertinent to them. Sixty staff, teachers, and partner organisations have been trained on child rights, child participatory facilitation methodologies, arts and media as tools for development and advocacy, and social media/new technology. About 1500 community members in 25 communities have attended events and discussions related to these materials.

Click here to view these materials on YouTube. (To turn on the captions option to see subtitles, click on the triangle at the bottom right corner of the video player. A red ‘cc’ button will appear. Click on the small triangle to the left to select language options). Some of the materials are also available on the Plan Virtual Villages website. The current redesign of the YETAM website will additionally provide a space for school-school communication and joint projects and learning across Africa and between African countries and the "Global North".

Development Issues: 

Youth, Gender, Education, Rights

Key Points: 

According to YETAM, children and youth in Africa, in general, are not expected to speak up or speak out in their families or communities; nor do they have an equal seat at the table in national and global dialogue about issues that impact them. In order to be effective in local, national, and global dialogue, children and youth need to have access to skills and tools to develop analytical abilities and leadership behaviours, and to be effective communicators. They also need access to the places where these discussions are taking place. YETEM therefore seeks to address these issues at a local and global level.

Partner Text: 

Nokia, Plan International

See video
Source: 

Email from Stefanie Conrad on August 20 2009 and Plan and Nokia Annual Report 2008 [PDF] on November 14 2009.

Track the West Africa Polio Campaign

In early 2009, the United Nations Children's Fund (UNICEF) created an initiative to enable tracking of the West Africa polio campaign via Google maps. This ongoing communication initiative is designed to raise awareness about polio by sharing updated information through information and communication technology (ICT).

Communication Strategies: 

Visitors to the West and Central Africa Regional Office website can track the progress of the February 2009 8-country synchronised polio campaign. The technology of "Google maps" provides various windows on the polio outbreak response, which sought to reach 53 million children under the age of 5 in 8 West African countries (Benin, Burkina Faso, Côte d'Ivoire, Ghana, Mali, Niger, and Togo, in coordination with Nigeria). Click here to view the map with either English or French content.

 

The map includes details such as polio-related facts and figures about each country, 2008 imported polio cases, and 2009 polio case count. Also, one may locate media reports about polio and the campaign for each country; for example, by clicking on an icon that looks like a transmission tower on the map in Nigeria, one accesses a list of articles published recently on strategies being implemented to fight false rumours about the vaccine, etc. Also, a green icon that looks like a microphone signifies "voices from the field". By clicking there, one may listen - for example - to an interview of Dr. Chitou, Chief of UNICEF Immunization Programme in Niger, discussing preparation efforts in that country.

Development Issues: 

Health.

Key Points: 

More than 162,000 trained immunisers will aim to reach every child with a polio vaccine (67,000 for Nigeria only). A total of 66 millions doses of vaccine are made available for each round of the campaign (33 million for Nigeria only). The campaign is scheduled in two rounds: the first from February 27 to March 2 and the second from March 27-30 2009.

Partner Text: 

This action is being organised as part of the Global Polio Eradication Initiative (GPEI), a partnership spearheaded by the World Health Organization (WHO), Rotary International, the US Centers for Disease Control and Prevention (CDC), and UNICEF.

Contact Information: 
Source: 

Emails from Gaëlle Bausson to The Communication Initiative on March 2 2009 and March 3 2009. Image credit: UNICEF/2009/wcaro.

Kids Waves

Communication Strategies: 

Each radio show revolves around a theme linked to the United Nations Convention on the Rights of the Child, and is broadcast on 110 radio stations across the region each week. According to the organisers, a big part of the project is the involvement of children and youth in the production and broadcasting of the programmes.

Each week, producers travel from village to village to train 12 children to produce and host radio shows. The project is designed to allow children to express themselves, gain valuable skills, and entertain their peers and families, while at the same time raising awareness of their rights and responsibilities. The programme's jingles as well as songs promoting child rights are also produced by young musicians.

The 30-minute radio shows are recorded live - a strategy for giving parents, community leaders, and local authorities the opportunity to discuss issues that are relevant and interesting to children. The goal is to thereby foster a greater interest and awareness of the needs, desires, and rights of young people in their communities.

Since Kids Waves has been used, adapted, and localised in different ways in each country, a brief description of each country's version is outlined below:

  1. Radio Gune Yi (Senegal) - According to the organisers, RGY was the first radio programme in West Africa produced by, for, and with children. On air since March 2005, RGY provided the base from which Kids Waves was developed. A television version, Télé Gune Yi, is currently being developed with national broadcaster RTS (Senegalese Radio Television).
  2. Deviwo Be Radio (Togo) - DBR was launched in December 2004. It has one main production partner station, and broadcasting is assured by 13 other private partner stations, rural or community, giving the programme airplay across the country. According to the organisers, the programme has had a significant impact on Togo's children and adults.
  3. Bibir Radio (Burkina Faso) - Launched in April 2005, this programme was broadcast in French and four local languages through February 2009. Child hosts hailed from diverse communities and localities where Plan works. Professional journalists from the national broadcaster supervised production. A total of 127 radio shows were produced in 127 communities for broadcast on 12 partner stations across the country. The children who participated set up 15 Bibir radio clubs in order to continue child rights promotion. One of the radio partners, "Radio La Voix du Lac", now offers his studio space for one hour per week so that the local radio club can broadcast a live radio show called "Les enfants à l'antenne". The show, which also features a contest, is designed to allow children to discuss child rights and their needs and concerns.
  4. Eto Dodo Deviwo (Benin) - Launched in May 2005, the EDD programme broadcasts in French and four local languages. Recently, Plan Benin partnered with the Office of Radio and Television in Benin (ORTB) to produce TV programmes to complement the radio show. In addition, Plan supports Radio Tokpa in their programme, Dimanche des Enfants, which gives children a half-day radio show on the last Sunday of each month. They discuss child rights and their needs and problems with adults and peers. The children are trained by professional journalists in gathering news and writing content. In this way, these shows complement those made by EDD and ORTB.
  5. Demisenw Kun Kan (Mali) - Launched in July 2005, the project has also supported the formation of 45 children's clubs to promote child rights. The programme is produced by the Office for Radio and Television Mali, and broadcast on 13 partner radio stations across the country.
  6. La Voix de Finda et Alpha (Guinea) - Launched in March 2006, this programme is, according to the organisers, possibly one of the most popular shows for young people in Plan's operational zones. It broadcasts in five languages.
  7. Pikin Dem Voice (Sierra Leone) - This programme was launched in May 2006. Prior to the launch, a recording session of stories of "I am a child but I have my rights too!" was held in the production studios in the Moyamba District Children's Awareness Radio (MODCAR) in August 2005. A two-week jingle and music workshop was also conducted in Freetown in March and April 2006 with the support of WARO radio technicians.
  8. Yen Adwen (Ghana) - These radio shows, hosted by children themselves, discuss various subjects : parents' separation/divorce, drugs, protecting children's private lives, parents' responsibilities, hygiene, protection of the environment, teenage pregnancy, water and sanitation, etc.
  9. I am a child but I have my rights too! (Cameroon) - Launched February 27 2007 following the training of radio presenters in May 2006 in Yaoundé, this initiative involves 18 partnering radio stations assuring the broadcast and coordination of short sketches related to various child rights and played by children in French and English.
  10. I am a child but I have my rights too! (Liberia) - Dozens of children were chosen and trained by professional actors to play short sketches linked to different child rights. These sketches have been recorded on CD and broadcast on various partner radio stations.


The Plan regional child media website provides details on Kids Waves and its activities in each country as well as on all the radio shows produced.

In addition to the radio programmes, Plan has produced two guides to help children and trainers prepare radio shows in the Kids Waves framework. They have also produced an information guide on child rights that can be used for planning and preparing shows.

Click here to view the Children's Guide for Pikin Dem Voice in PDF format.
Click here to view the Trainer's Guide for Pikin Dem Voice in PDF format.
Click here to view the Information Guide for Pikin Dem Voice in PDF format.

Development Issues: 

Children, Rights.

Key Points: 

According to the organisers, as of 2009:

  • More than 25,000 young people have been directly involved since 2004;
  • 2,000 radio shows have been produced since 2004 and broadcast on 110 radio stations;
  • more than 500,000 people have attended the live shows; and
  • millions from the region have listened to the programmes.
Partner Text: 

110 media partners, with funding by Nokia.

Source: 

Kids Waves website on July 16 2008; and emails from Stefanie Conrad and Allain Kounsovin to The Communication Initiative on August 20 2009 and August 26 2009, respectively.

ICT Enabled Development: Using ICT Strategically to Support Plan’s Work

Author: 
Hannah Beardon

Based on inputs from Plan staff in Ghana, Mali, Mozambique, Senegal, and Uganda, this report is part of an ongoing process, led and supported by Plan Finland and Plan USA (United States), to suppor

Source: 

Plan Finland website, December 17 2010.

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Soul Beat Africa

A collaboration between the Soul City Institute for Health and Development Communication and The Communication Initiative. Offers a space to access and share knowledge (currently over 6500 knowledge items), as well as network around a wide range of development issues with a focus on media and communication for social change in Africa. Our current subscriber network consists of over 16,000 members. To join, click here. To discuss partnership please contact Anja

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Featured

This inaugural International SBCC Summit 2016 will bring together the global community of social and behaviour change communication (SBCC) organisations, professionals and researchers to advance the practice of SBCC.

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

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Experiences

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

Since 2014, the Agritools multi-media project is providing an online platform to document and better understand the use of information and communication technologies (ICTs) in the field of agriculture, fisheries, and livestock. The platform was created in order to provide a forum to exchange information, ideas, and resources related to the use...

Launched in Ghana in January 2013, No Yawa is a youth project developed by Marie Stopes International Ghana (MSIG), DKT International, and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication to the provision of youth friendly SRH services. No Yawa seeks to improve knowledge and...

"Our vision is for all African children to have enough stories in a language familiar to them to practise reading and learn to love reading."  South African Institute for Distance Education (SAIDE)

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

Launched in 2014, Mpa, Mpa Nkuwe (Give Me and I Will Give You) is a communications programme in Uganda to share conservation and development messages through alternative media, such as talk shows, music videos, and comic strips. The first activity in the programme was the production of Imagine Bwindi, a music and video project to celebrate the...

Launched in April 2013, Le Journal Rappé is a weekly Senegalese video show in which two rappers (Cheikh 'Keyti' Sene and Makhtar 'Xuman' Fall) present the news in a rhyming rap format. Created to provide an alternative source of media, particularly for young people in Senegal, the series is designed to offer the news in a different format while...

Since 2012, Fahamu has been working with communities in Kenya to engage in participatory budgeting processes to help guide and direct public spending. Working with local government representatives, community activists, and existing social movements, citizens collectively identify priorities and make decisions about public monies. The projects...

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Strategic Thinking

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

Findings suggested that truckers and female sex workers who effectively use condoms and regularly check their HIV status were motivated by a responsibility to their families, as well as their personal safety.

"Don't take the place of adolescents and young people in decision-making, but listen to us and support us, and together we will end AIDS." - Cédric Nininahazwe, executive director of the Burundian National Network of young people living with HIV

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

"At the individual level, youth lack access to appropriate SRH [sexual and reproductive health] information and confidential, low-cost, and stigma-free SRH services. Institutional responses are hampered by sociocultural sensitivities to youth premarital sexual activity, inadequate provision of sexuality education, and limited geographic and...

"Formative research highlighted the shared concerns of Somalia’s youth and their aspirations for the future to inform the production of an interactive drama and radio phone-in."

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"The study reveals that for both Malawi and Tanzania, there is clear demand for climate information services via radio and mobile phone. Both radio and mobile phones are in common use, and are rated by farmers and pastoralists to have great potential as effective and trusted channels where they can access various climate information services...

 

"Programmes that promote handwashing are diverse and vary in scope. The content of this module is designed to be adapted to a variety of programmes."

This handwashing promotion evaluation guide is designed to explain planning and implementing monitoring and evaluation (M&E) for handwashing promotion programmes. The...

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Materials

This toolkit was published to help radio stations produce interactive programming that encourages audience participation through call-ins, while also managing associated risks involved. As stated in the guide, "Audience participation shows are not only the most popular radio format, they are also the most risky as callers can take over and...

This Ebola Communication Preparedness Implementation Kit (I-Kit) is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD)...

"Advocacy is defined as: A strategic effort to achieve change by creating political commitment and an 'enabling' environment. In immunisation, this means, for example, ensuring decision makers have the information and evidence to make good decisions about existing and new vaccines..."

This toolkit provides practical tools and resources to facilitate the use of multi-stakeholder, citizen-led dialogue processes to promote socio-political change. The proposed methodology is based on observations at several local dialogue processes initiated by civil society around crucial challenges experienced in their communities. The input...

Based on lessons learned from media coverage of the 2014 Ebola epidemic in West Africa, this guide was produced to help journalists and the media industry to "deliver a more public-interest oriented service geared towards combating the spread of the disease." According to the guide, the quick spread of Ebola, as well as the prevalence of other...

This hygiene advocacy toolkit is an evidence-based resource that outlines why hygiene must be a priority in the Post-2015 sustainable development agenda and goals (SDGs). It was developed by the Global Public-Private Partnership for Handwashing (PPPHW), in cooperation with the UNICEF/World Health Organization Joint Monitoring Programme (JMP)...

This training manual was produced to help build the capacity of village health teams (VHTs) in Uganda to promote healthy practices before, during, and after childbirth and to monitor maternal health care–seeking and pregnancy outcomes in their communities. The manual outlines training approaches and activities, and provides background...

Published by Integrated Communications Worldwide Events (ICWE), the 2015 eLearning Africa Report "provides a comprehensive overview of the impact technology is having on education and development throughout the continent." According to the editor, "as technology continues to drive development in Africa and fuel the economic growth of economies...

"A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process."

"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation."

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Evaluations

"There is evidence of strong fidelity in training and delivery of program tools and messages at higher FLW [frontline worker] levels, but gaps in the reach of these to community volunteers and mothers and variability between regions could limit the potential for impact. Strengthening the linkages between HEWs [health extension workers] and...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

"...the widespread penetration and use of phones in Somalia meant that it was appropriate for reaching hard-to-reach communities and represented a relevant mechanism to deliver health and water, sanitation and hygiene (WASH) information."

"The radio magazine and discussion programme Nyakati Zinabadilika (Times are Changing) aimed to empower individuals and communities to adapt to changing weather patterns. Research suggests that the programme helped people to address climate-related issues in three main ways. First, it improved skills, confidence and motivation. Second, it...

"People who listened to a radio drama and magazine programme about child health and nutrition in Somaliland knew more than non-listeners about how to prevent and treat children’s illnesses, and practised what they learned."

This 41-page research report discusses how debates between candidates during elections affect voting behaviours, based on research conducted in Sierra Leone during the 2012 Parliamentary elections. Researchers collaborated with Search for Common Ground to host, film, and screen structured inter-party debates. Debates were held in 14 competitive...

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Digital

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

Farm Radio International is offering an online farmer radio programme e-course and competition for radio broadcasters in sub-Saharan Africa who are involved in producing radio programmes for farmers. This online course seeks to "help radio broadcasters make an engaging, entertaining and informative farmer radio program." Participants will be...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

Since 2014, the Agritools multi-media project is providing an online platform to document and better understand the use of information and communication technologies (ICTs) in the field of agriculture, fisheries, and livestock. The platform was created in order to provide a forum to exchange information, ideas, and resources related to the use...

Launched in Ghana in January 2013, No Yawa is a youth project developed by Marie Stopes International Ghana (MSIG), DKT International, and the Grameen Foundation that links sexual and reproductive health (SRH) education and behaviour change communication to the provision of youth friendly SRH services. No Yawa seeks to improve knowledge and...

"Our vision is for all African children to have enough stories in a language familiar to them to practise reading and learn to love reading."  South African Institute for Distance Education (SAIDE)

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

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Awards

The African Media Initiative is calling for entries to its Zimeo Excellence in Media Awards 2015, which seek to recognise "meritorious individuals and organizations that, in their writings, productions or support for media development, demonstrate the highest standards of professionalism, focus and impact." The awards, which will be offered...

The World Health Summit (WHS) has called for applications for its Young Science Journalists Award: 

"In cooperation with Deutsches Ärzteblatt, the European Union of Science Journalists' Associations (EUSJA), and the Pulitzer Center on Crisis Reporting, the World Health Summit presents again the 'Next Generation of Science...

Launched in 2013 by The Womanity Foundation with the vision of supporting innovative and effective solutions focused on violence against women, this annual award seeks to identify evidence-based programmes and then to find and support partner organisations that...

The International Center for Journalists (ICFJ), with the support of Johnson & Johnson, is hosting a contest to recognise "the best media coverage of maternal and child health and other urgent health matters such as Ebola and vaccination" in Sub-Saharan Africa and the BRIC nations (Brazil, Russia, India, China). Journalists from these...

Applications are invited for the New Directions for Climate Communication Research Fellowship, which seeks to encourage researchers with an interest in communication and media around climate change to think creatively about new directions for research. Funded by the International Association for Media and Communication Research (IAMCR) and...

The AfricaSan Awards are dedicated to "recognising outstanding efforts and achievements in sanitation and hygiene in Africa which result in large-scale, sustainable behavior changes and tangible impacts." The awards were created to raise the profile of sanitation and hygiene by drawing attention to successful approaches and promoting excellence...

Young South Africans aged between 13 and 25 are invited to submit entries for the "My Rights, My Freedom" writing competition. Launched by FunDza Literacy Trust in commemoration of Human Rights Day, participants are requested to write an essay about which human right means the most to them and why, or write a story that illustrates the...

The African Network for Strategic Communication in Health and Development (AfriComNet) invites entries for the 2015 annual Awards for Excellence in Health Communication in Africa. The purpose of the AfriComNet Awards are to:

  • recognise outstanding contributions made by individuals/organisations in the field of...

The Taco Kuiper Award recognises excellence in investigative journalism in South African print media. The Award can be made to a journalist or team of up to three journalists for a single story or a series of up to six related stories published or broadcast in 2014. The entries must deal with issues and events affecting South Africa.

Media in the Southern African Development Community (SADC) are invited to submit entries for the 2015 SADC Media Awards competition.

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Print

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

"There is evidence of strong fidelity in training and delivery of program tools and messages at higher FLW [frontline worker] levels, but gaps in the reach of these to community volunteers and mothers and variability between regions could limit the potential for impact. Strengthening the linkages between HEWs [health extension workers] and...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This Ebola Communication Preparedness Implementation Kit (I-Kit) is designed to provide national and local stakeholders, as well as programme managers, with "key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD)...

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

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Radio

Moyo ndi Mpamba Health Campaign

Moyo ndi Mpamba, Usamalireni (Life is Precious, Take Care of It) is an interactive communications campaign designed to address public health challenges in Malawi. Moyo ndi Mpamba includes a radio drama, which encourages listeners to interact with the show using SMS (text messaging) and social media, as well as music, to communicate health...

Thuthuzeleka is a 13-part serial radio drama produced to encourage support for survivors of sexual violence and promote access to South Africa's Thuthuzela Care Centres (TCC) for care and treatment. The radio drama is designed to raise awareness and dialogue around sexual offences, as well as highlight the services and expertise available from...

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

This toolkit was published to help radio stations produce interactive programming that encourages audience participation through call-ins, while also managing associated risks involved. As stated in the guide, "Audience participation shows are not only the most popular radio format, they are also the most risky as callers can take over and...

"The quantitative and qualitative review of the web-based component of the RFPA [Radio for Peacebuilding Africa project] clearly showed that the global audience of the RFPA website has increased significantly in the third phase of the project, particularly among African members. From the end of Phase II to the end of Phase III, the number of...

Farm Radio International is offering an online farmer radio programme e-course and competition for radio broadcasters in sub-Saharan Africa who are involved in producing radio programmes for farmers. This online course seeks to "help radio broadcasters make an engaging, entertaining and informative farmer radio program." Participants will be...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This 8-page research brief discusses the challenges of poor sanitation and hygiene in rural Tanzania, provides an overview of two large-scale campaigns that sought to address these problems, and shares key results of an evaluation to assess the impact of these two campaigns. The campaigns - the Handwashing with Soap programme and the Rural...

"The impact of this campaign demonstrated that IMC can be successfully applied to health products, services and behaviours when promoted within a private sector development approach. Demand-side interventions should be a primary component of an intervention to introduce mRDTs [malaria rapid diagnostic tests] in the private sector in order to...

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Television

The African Media Leaders Forum (AMLF) 2015 is being hosted under the theme 'Shaping Development Conversations in Africa: The Role of Media in the Digital Environment.' Convened by the African Media Initiative (AMI), the forum is expected to present "a critical look at the changing nature of media in a digital environment." The event will bring...

Accountability Tanzania (AcT) partners tend to use mass media extensively to enhance their interventions in governance, social, economic as well as environmental issues. Many of these CSOs have significant budgets to support the engagement of media (print, TV and radio, social) in furthering their objectives. Nonetheless, little is...

"Effective communication techniques - in the form of advocacy, social mobilization, and social and behavioral change - are key to a successful mass vaccination campaign. At a minimum, the Yellow Fever Initiative recommended that certain specific activities be included and budgeted for so that a good-quality campaign is conducted."

This 143-page report discusses findings from a survey to evaluate health behaviour change communication interventions supported by the United States Agency for International Development (USAID) in Uganda, under the AFFORD/Uganda Health Marketing Group together with other implementing partners in Uganda. The survey particularly focused on...

"Healthy Start is WaterAid’s four-year (2015-2019) campaign focused on improving the health and nutrition of newborn babies and children."

The campaign aims to bring forward the evidence of "access to clean water for hygiene" on lowering infant mortality statistics. It gives guidance on pressing for clean water and sanitation in clinics...

Launched in 2015, Internews is implementing a 5-year project to assemble a global network of collaborators to: increase women’s leadership in the media and information communications technology fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls....

Launched in April 2013, Le Journal Rappé is a weekly Senegalese video show in which two rappers (Cheikh 'Keyti' Sene and Makhtar 'Xuman' Fall) present the news in a rhyming rap format. Created to provide an alternative source of media, particularly for young people in Senegal, the series is designed to offer the news in a different format while...

Participants in post-broadcast focus groups reported "...that the drama series brought about a new level of consciousness about their personal risk to HIV, in part due to an increased sense of awareness or even suspicion of their sexual partners..." and that the series "sparked a considerable degree of meaningful self-reported behaviour...

Based on lessons learned from media coverage of the 2014 Ebola epidemic in West Africa, this guide was produced to help journalists and the media industry to "deliver a more public-interest oriented service geared towards combating the spread of the disease." According to the guide, the quick spread of Ebola, as well as the prevalence of other...

 

"Programmes that promote handwashing are diverse and vary in scope. The content of this module is designed to be adapted to a variety of programmes."

This handwashing promotion evaluation guide is designed to explain planning and implementing monitoring and evaluation (M&E) for handwashing promotion programmes. The...

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