Publication Date
Publication Date: 

2012

"Mobile phone use and internet access are expanding rapidly across the world. Voice and text messages and social networking sites offer new platforms for aid agencies to establish an effective dialogue with the communities they are trying to assist."

infoasaid is producing a series of media and telecoms landscape guides to developing countries that are vulnerable to humanitarian crises. They are designed as a tool to help humanitarian agencies communicate effectively with crisis-affected communities. Each guide profiles an individual country that is at risk of natural disaster caused by climate change, extreme weather, and seismic activity and/or is exposed to the consequences of human conflict. (As of September 2012, the country guides include these - Afghanistan, Pakistan, Bangladesh, Nepal, Philippines, Cote d'Ivoire, Ethiopia, Guinea, Niger, Chad, Kenya, , Somalia, South Sudan, Mozambique, Zimbabwe, and Yemen. -  Haiti, Colombia, Indonesia and Democratic Republic of Congo (DRC), will be added by the end of 2012.

The guides:

  • contain practical information about media consumption habits and news and information flows in each country, including data and trends related to mobile phone coverage and mobile phone and internet usage;
  • profile the main media organisations and their audiences;
  • highlight the news, information, and entertainment channels that reach vulnerable sectors of the population;
  • show which languages and which media outlets reach different communities most effectively;
  • identify local partners who can help to produce radio and TV programmes and public service announcements and ensure that these are broadcast to the intended audience in a timely manner; and
  • document cases where these new channels of communication have been used successfully for communication with beneficiaries.
  • include web-based maps showing radio and TV stations and the area covered by their trainsmitters.

infoasaid is a collaborative project of two CDAC (Communicating with Disaster Affected Communities) Network members: Internews and BBC Media Action. The CDAC Network is funded by the United Kingdom (UK) Department for International Development (DFID).

Publisher: 
Languages: 

English

Source: 

infoasaid website, February 15 2012, July 18 2012, and October 8 2012.