Linda Raftree
Publication Date
Publication Date: 
March 1, 2016

Developed as part of the Girl Effect programme, this set of guidelines was produced to provide staff and partners with guidance on how all programme actions will protect girls who are using the digital tools that they create and/or promote. The guide outlines how Girl Effect staff seek to approach digital initiatives and programmes involving girls. It is built on a set of principles designed to keep girls and their privacy, security, and safety at the centre of all that they do.

Specifically, the guidelines offer a framework to better protect girls' personal information and privacy, and ensure that the content they provide or source does not put girls at risk. It lists the kinds of questions staff need to ask their partners, sponsors, or vendors before engaging in partnership agreements, and helps them consider how they go about collecting, using, storing, and disposing of data that they gather as part of their digital tools and platforms, as well as when they are conducting monitoring, evaluation, learning, and research activities.

The guide contains the following sections:

  • Introduction
  • Terminology
  • Girl Effect digital privacy, security and safety principles
  • Partnerships: Assets, Services, Sponsorship, Marketing, Brand, Advertising, Market Research
  • Research, Monitoring and Learning
  • Sample Risk Matrix
Free download


Number of Pages: 



Girl Effect website on May 26 2016.