Choose a site:

The Communication Initiative Network

Where communication and media are central to social and economic development

GLOBAL|Approaches|Tools|Issues|Regions/Countries|MDGs|Polls / Discussions

E-magazines

Upcoming Events


Average Rating: no ratings submitted

Soul City 4 - Impact on intermediate behaviour

Publication Date

Summary

Soul City 4 - Impact on intermediate behaviour


Positive intermediate behaviour (support-seeking and support-giving behaviour) over the broadcast period, associated with SC4. E.g.:

  1. In the post-intervention survey, 15% of respondents reported that they had sought advice about saving money while SC was on air (62% of those who had ever received advice about saving money). The percentage of people who sought advice about saving money increases with increased exposure to SC multi-media: 51% (valid responses) of respondents with no exposure to SC reported that they got advice about saving during the broadcast period, whilst 53%, 67% and 72% of respondents with exposure to 1, 2 and 3 sources of SC respectively report that they got advice about saving money whilst SC was on air (p< 0.05).
  2. In the post-intervention survey, 8% of respondents reported experience of domestic violence; None of the respondents with no exposure to SC contacted a support organization, whereas 2%, 4% and 5% of respondents with exposure to 1, 2 and 3 sources of SC respectively made contact with a support organization over the broadcasting period (p< 0.05).





For more information, please contact Sue Goldstein at suegold@soulcity.org.za

Soul City site.



Placed on the Communication Initiative site August 25 2003
Last Updated August 25 2003

How useful did you find this page to your work?

1 - not useful    5 - very useful
Feel free to leave us comments
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Register and Participate

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

User login

Help Seed The CI Network

Poll