Soul City 4 - Impact on intermediate behaviour

Positive intermediate behaviour (support-seeking and support-giving behaviour) over the broadcast period, associated with SC4. E.g.:

1. In the post-intervention survey, 15% of respondents reported that they had sought advice about saving money while SC was on air (62% of those who had ever received advice about saving money). The percentage of people who sought advice about saving money increases with increased exposure to SC multi-media: 51% (valid responses) of respondents with no exposure to SC reported that they got advice about saving during the broadcast period, whilst 53%, 67% and 72% of respondents with exposure to 1, 2 and 3 sources of SC respectively report that they got advice about saving money whilst SC was on air (p< 0.05).
2. In the post-intervention survey, 8% of respondents reported experience of domestic violence; None of the respondents with no exposure to SC contacted a support organization, whereas 2%, 4% and 5% of respondents with exposure to 1, 2 and 3 sources of SC respectively made contact with a support organization over the broadcasting period (p< 0.05).

For more information, please contact Sue Goldstein at suegold@soulcity.org.za

Soul City site.