Shannon and Weaver's Communication Model

Your rating: None (523 votes)
Shannon and Weaver's Communication Model has five basic factors, arranged in a linear format. The components in this model are:
  • The information source selects a desired message out of a set of possible messages.
  • The transmitter changes the message into a signal that is sent over the communication channel to the receiver.
  • The receiver is a sort of inverse transmitter, changing the transmitted signal back into a message, and interpreting this message.
  • This message is then sent to the destination. The destination may be another receiver (i.e., the message is passed on to someone else), or the message may rest with the initial receiver, and the transmission is achieved.
  • In the process of transmitting a message, certain information that was not intended by the information source is unavoidably added to the signal (or message). This "noise" can be internal (i.e., coming from the receiver's own knowledge, attitudes, or beliefs) or external (i.e., coming from other sources). Such internal or external "noise" can either strengthen the intended effect of a message (if the information confirms the message), or weaken the intended effect (if the information in the "noise" contradicts the original message).

Shannon, C. E. A Mathematical Theory of Communication The Bell System Technical Journal, Vol. 27, pp. 379-423, 623-656, July, October, 1948.





incomplate information

it isnt explain well

Great Info

Awesome Post. I add this Post to my bookmarks.

Good Post

You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material


good explanation,but we need the advantages and more information

Short and to the point. Just

Short and to the point. Just what I needed.

Shannon and Weaver model

Perfect explanation, thank you. I just could not understand what my textbook was talking about. I give you a 5/5.

Shannon and Weaver's Communication Model

thank you for the valuable offer

still dont get it :s

still dont get it :s

need more!

what is technical disturbance in Shannon communication model?

Post new comment

The Communication Initiative ASSOCIATES - Please Join

In recognition of the value that yourself, your office and/or organisation gains from The Communication Initiative process please consider contributing to the growth and sustainability of The Communication Initiative. To make this contribution - with our fulsome thanks - please click here.. Recent Associates follow.

Current Poll

NEW: What keeps you up at night with worry about your work?

Your rating: None (9 votes)
Syndicate content

Recent comments