Soap operas or telenovelas are extremely popular in Brazil and other parts of Latin America. In the recent past soap opera producers have been encouraged to use this medium to promote socially responsible messages. Three telenovelas that have fullfilled a need for both education and entertainment are: Por Amor; Torre De Babel and Meu Bem Querer.
Communication Strategies: 

Three soap operas, entitled Por Amor, Torre De Babel and Meu Bem Querer, which featured story lines addressing urban issues such as racism, street violence, and prisoners rights.

Development Issues: 

Rights, education, political development, community development.

Key Points: 

As the population in Brazil's cities increases, urban issues such as racism, street violence and prisoners rights have become increasingly important. In order to address these issues in the media, producers of telenovelas have been encouraged to add them to their story lines.

Partner Text: 

Rede Globo de Televisao (Brazil)