Issue #: 
February 17, 2003

Integrated Early Childhood Development (IECD) - what does it mean? Assuring child health and survival? Advocating and advancing early education? Education in the home or in the school? Supporting and strengthening parents and communities to care for young children? All of these? More?

This issue of The Drum Beat focuses on communication activities and resources addressing IECD in various regions and implemented by diverse organisations. Please click on the links included for further information.

Click here for the Early Childhood Development 'Window' - all information on Early Childhood Development on The Communication Initiative site in one location.



UNICEF's integrated approach to early childhood (up to age 8, with a special focus on children under 3) aims to improve child survival, growth and development, to strengthen protection and to promote participation. UNICEF's approach orients the nutrition, child and maternal health, water and sanitation, and psychosocial care and early learning sectors around the young child.

2. Save the Children

Addresses poor children, especially girls, and their families in more than 20 developing nations, through ECD and primary education (among other focuses).

3. Bernard van Leer Foundation (BvLF)

Focuses on children up to age 7 who are socially and economically disadvantaged, and works to promote and maintain the rights, dignity and equality of children, their families and the communities they live in. BvLF strives to build parents' capacity to support their children's development. The Foundation puts an emphasis on local ownership and capacity, and working in partnership.


4. Integrated Early Childhood Development in Uganda using an Appreciative Approach - Uganda

Developed by UNICEF, involves developing cost-effective family, home, and community-based strategies for IECD. The project helps communities identify and search for strengths that hold the potential for positive and sustainable change. The central tool is Appreciative Inquiry (AI).

Contact Sibeso Luswata

Also see -

Integrated ECD in Uganda using an Appreciative Approach: A Training Manual, December 2002

Integrated Early Childhood Development Using an Appreciative Approach in Uganda: Report of the technical review, November 2002

Enabling communities to practice the best in ECD: Using appreciative inquiry in ECD. Notes for a UNICEF workshop.

5. National Children's Forum on HIV/AIDS - South Africa

Coordinated by the Children's Institute, this forum was held in Cape Town in August 2001. 90 children from all over South Africa came together to talk to each other, to researchers and to decision makers about how HIV/AIDS impacts on their lives. Some of the things the children discussed included: verbal abuse in homes and communities, sexual abuse, being orphans, being the caregivers and breadwinners in their households, homelessness, and practical sanitation issues.

Contact Sonja Giese

6. The Early Childhood Development Virtual University (ECDVU)

Launched in 2000, this 6-year African initiative addresses early childhood education leadership needs by building the capacity of Africans working in the ECD field. A key feature of the programme is that the practitioners - who hail from countries in Sub-Saharan Africa as well as the Middle East/North Africa region - continue to live and work in their own country while they study.

Contact Alan Pence

7. C.H.I.L.D. Project - Uganda

Within families and communities, this project aims to create awareness of the needs and rights of their children; build on their knowledge and skills and help them provide appropriate care, diet, stimulation and protection for their child; and help to generate additional resources and manage their money efficiently in order to provide adequate childcare.

Contact Sibeso Luswata

Also see -

Promoting Good Caring Practices for Our Children: A Participatory Planning Manual

Communication Strategy for the Uganda Nutrition and ECD Project

8. Pilot Urban Project for Integrated Early Childhood Development - Ghana

A pilot project to reach out to children and their caregivers in Konkomba market, a slum in the capital city of Accra. Informal child "minders" will receive training in child care, including issues of health, nutrition, intellectual stimulation, and protection. Communication materials (like laminated flip charts and wall charts) carrying the messages identified will then be developed by visual artists.


9. Children of the Nile - Egypt

A network of 30 NGOs designed to help staff, caregivers, community leaders, and parents communicate with each other and with government officials to promote safe, healthy, playful, and educational environments for young children. Project activities revolve around including the community and family - notably, children up to age 6 - in child care and education initiatives through training and advocacy efforts.

Contact Ahmed Al-Damrawy OR

10. Communication Approach for Community IMCI

Addresses community-based Integrated Management of Childhood Illness (IMCI), the strategy initiated by WHO and UNICEF to address the large number of young children in developing countries who die before age 5 because of vaccine preventable diseases, malnutrition, and/or AIDS. Community IMCI focuses on preventing and managing childhood diseases and fostering children's development in the home and community by involving those at national, district, and community levels.

Contact Neil Ford


In the Web of Cultural Transition: A Tracer Study of Children in Embu District, Kenya

Participatory Malaria Prevention and Treatment (PMPT) Tool Kit [PDF]

Operational Framework for Community Integrated Management of Childhood Illnesses (C-IMCI) Implementation in the Context of Human Rights Approach (HRAP) to Programming in Tanzania

Process for Going to Scale for Integrated Early Childhood Development from the UNICEF East & Southern Africa Regional Office


11. The Early Childhood Development Virtual University (ECDVU) - Middle East/North Africa (MENA) Programme

A 1-year educational training programme in the Middle East/North African region developed in 2002. Each of the courses and seminars is designed to address ECD leadership skills and ECD capacity development in the region.

Contact Alan Pence

12. Early Childhood Development/Better Parenting (ECD/BP) Project - Jordan

Designed to provide parents and caregivers of very young children with knowledge, skills, and social services, specifically in the areas of health, nutrition, and social-emotional development. Local facilitators were trained to deliver courses. They were also trained in the building of relationships between and among parents, health centres, schools and teachers. Video, parent booklets, and facilitator guides were used.


13. Evaluation of the Better Parenting Project - Jordan

A 2-week evaluation was conducted. A number of recommendations were put forth to improve project quality and effectiveness.


Also see -

National Conference on Early Childhood Development/Better Parenting

The Global Movement for Children: The Jordanian Experience

Early Childhood Development in Jordan: The Formation of a Mosaic Image


OPINION: Mass media campaigns have to be linked to communities and local community action to be effective.

Do you agree or disagree?



14. Children's Media Center (CMC) - Kyrgyzstan

CMC works in television, publishing, and rights advocacy in Kyrgyz & Russian. Initiatives are conducted almost exclusively by children themselves. CMC members define their own problems, work out the themes for the plot, conduct the necessary research, and write the articles and scenarios.

Contact Chinara Donbaeva

15. A Commitment to Children TV Series - Tajikistan

A television series focused on protecting the rights of children. 16 episodes will be devoted to particular themes, and will be designed to raise awareness about the needs of children (especially those deprived of family care). Children's views will be prominently featured.

Contact Furkat Lutfulloev


16. Foul Ball Campaign - Pakistan

A 1996 campaign to call attention to the fact that children were working full-time to stitch soccer balls for the world market in villages in Pakistan. In 1996, a study in the Sialkot region estimated that more than 7,000 Pakistani children between the ages of 5 and 14 stitched balls on a regular, full-time basis.

Contact Werner Blenk

17. First Steps - Maldives

Capacity building designed to foster print, radio, and television media for and about children from 0-5 years. Information on ECD emphasised the right of all children to basic needs, participation, and learning opportunities in the materials, many of which featured children and adults with disabilities. A set of 12 core ECD messages, and a series of materials including wallcharts, posters and books were designed. A multi-media campaign was launched on Maldivian Children's Day (May 10, 2001). Weekly ECD radio and TV spots featured caregivers demonstrating practical interactions and activities with children 0-3 years.

Contact Aishath Mohamed Didi

18. Baseline Survey Report: Early Childhood Care & Development - Maldives

A first attempt to document child development knowledge, child care practices and beliefs among Maldivian caregivers, focusing on parents, siblings and pre-school teachers.

Also see -

Seven Booklets for the First Steps - Maldives Project

Small Things These Fathers Did to Help Their Babies in a Big Way [Wallchart]

19. Child Relief and You (CRY) - India

Works to advocate for children's rights to survival, protection, development, and participation by sensitising the public to these issues and by partnering grassroots initiatives. CRY conducts training programmes for grassroots organisations in education, health, and project and financial management. They also offer national and international resource and training materials, periodicals, bulletins, and updates to the public.

Contact Sangeeta Kapila


Media For and About Young Children: Bangladesh Workshop Report

Recommendations for India Country Office (ICO) Follow-Up: Media for, about and with Children

Book-time, Literacy and Reading with Infants and Young Children


20. IECD Media Campaign - Vietnam

Focuses on helping caregivers understand how integrated, responsive care contributes to the physical, emotional, social, and cognitive development of infants and young children under the age of 8. Also seeks to develop a culture of media specific to and developmentally appropriate for children and their caregivers and to build the self-confidence of caregivers and children.
Contact Nguyen Thi Thanh Nga

Also see -

IECD Media Campaign Training Workshop - Hanoi, Vietnam [PDF]

Curious Little Girl Ty

My Wonderful Grandpa


Childrearing in Hubai Village, China - Working Paper #25

The El-barta Child and Family Project - Working Paper #28


21. Parent Outreach Programme - Trinidad & Tobago

Addresses the needs of parents who have children under the age of 3 through home visits conducted by Parent Outreach Facilitators. 21 early childhood care and education teachers received in-depth training in conducting one-to-one encounters with parents. These teachers visit parents to help them deal with problems they are having with their small children. The visits are designed to combat a sense of isolation, they serve as advocacy sessions in which facilitators encourage parents to find alternatives to physical punishment and to talk with their children, and they include the provision of information.

Contact Sister Ruth Montrichard

22. The Children's Corner (El Rincón de los Niños)

A Colombian television series dealing with children's mental health issues. The programme provides children with the opportunity to voice their concerns and interests, which may otherwise be overlooked by adults.

Contact OR


A New Door Opened: A Tracer Study of the Teenage Mother's Project, Jamaica


Many thanks to Prasanthi Gondi for her assistance with this issue.


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