To promote family planning and sexual education to a range of audiences, especially adolescents.
A series of 15 videos was produced by the Fundación Mexicana para la Planificación Familiar (MEXFAM), Mexico's International Planned Parenthood (IPPF) affiliate, and the Japanese Organization for International Cooperation in Family Planning (JOICEPF). Most of the videos target young audiences and are used in MEXFAM's "Gente Joven" ('Young People') group. One of the key goals of the "Gente Joven" program is to delay childbearing until after age 20.
The videos use animation to stimulate discussion about contraception and responsible parenthood. Teaching booklets are provided to help the group leader guide discussion. One video, El último tren ('The Last Train'), is the love story of two adolescents involved in their first sexual relationship. Another video, La paloma azul ('The Blue Pigeon'), targets younger audiences with messages about the physical and emotional changes of adolescence. Música para dos ('Music for two') is for older adolescents facing sexual and lifestyle choices and problems.
Fundación Mexicana para la Planificación Familiar (MEXFAM)
Japanese Organization for International Cooperation in Family Planning (JOICEPF)
15 animated videos
Church & Geller (1990) The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project