In developing this model, it was assumed that it would primarily be applied in cases where a new community radio station was being established. However, the model was designed to be equally applicable in existing community radio stations which did not utilise this model at the time of their establishment. The publisher believes that by implementing the steps outlined in the model, existing community radio stations could make a fresh start which will lead them to financial sustainability. The model is also equally applicable irrespective of differences in economic activity or cultural differences.
For purposes of this document, a financial sustainability model is defined as a series of steps to be followed by a community radio station in order that they might achieve financial sustainability.
The proposed financial sustainability model for community radio stations consists of seven elements:
- Environmental Scanning
- Strategic Planning
- Partnership Establishment
- Human Resource Planning
- Financial Planning
- Project Implementation
- Monitoring and Evaluation
Misa Namibia website on 18 June 2007.