Special Award for Development Media - One World Media

Administered by One World Media, this Special Award for Development Media aims to recognise an outstanding media project or organisation working on the ground in the developing world that  has made a real impact on the lives of those living and working near it.

The award is for local radio/TV initiatives (including a specific programme or channel, or a network of stations), print media, or new media working on the ground in the developing world addressing social or developmental issues. Advocacy media initiatives working at a grassroots level involving staff from the local area are also eligible to enter.

The jury will give greater consideration to projects with a wider reach and a greater impact. It will also consider new and innovative ways of reaching a wider audience, while making sure that local views and voices are incorporated. The project must have evidence of lasting beneficial impacts on the local community and, where applicable, how it has made an impression on public opinion or government policy. The jury would like to see some evidence of sustainability, i.e. national/local commitment to financial support for the longer term, and, if possible, of enduring success of the project. The winner will be flown to London, United Kingdom (UK), to receive a trophy at the Awards ceremony on Tuesday, May 8 2012, with all expenses paid.

The group of One World awards, of which this is one category, include media coverage in the UK that reflects the social, political, and cultural life of people in the wider world. The goal is to encourage excellence in media coverage that supports a greater understanding between developing and developed countries. The awards recognise the unique role of the media in bridging this divide and communicating the breadth of social, political, and cultural experiences of people across the world.